Seiichi Horiuchi (1932–1987), a renowned Japanese art director and illustrator, designed the iconic Brutus magazine logo in 1980 for Magazine House. The bold, red logo features letterforms with broken, jagged edges, inspired by the spiked beard of Popeye’s nemesis Brutus, reflecting a rugged masculinity. Horiuchi’s design contrasted with the softer Popeye logo, targeting trend-conscious men aged 20–50. Known for his work on anan and picture books like Gurunpa’s Kindergarten, his Brutus logo remains a cultural symbol, recently celebrated with a design blueprint T-shirt for subscribers, showcasing his lasting influence on Japanese editorial design.
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