Big news! We just launched (re)think your brain — a new initiative to help you take charge of your brain health through everyday steps that add up over time. Ready to get started? Sign up for the (re)think your brain 6-Step Challenge! ️ rethinkyourbrain.org

🧠 Everyone deserves a life with the healthiest brain possible. This is the overarching vision of the Healthy Brain Initiative (HBI). Last week, leaders from 43 state and local health departments gathered in Chicago for the second HBI Summit for Public Health Action. Attendees connected with peers from around the country, heard from thought leaders, participated in interactive presentations, and helped shape the evolving public health approach to Alzheimer’s disease. These important conversations and ideas will help guide our work as we begin the next #HBIRoadMap. Thank you to all who joined us for these important conversations, and a special thank you to our guest speakers: Lindsey Bouza, Joe Gaugler, Ph.D., Lawrence Greenblatt, Ashley Littlewolf, Andrea Lucas and Alexandra Nordyke. Learn more about the Healthy Brain Initiative and our public health work: bit.ly/4iKAgDg. The Alzheimer's Association has been a national HBI partner with the Centers for Disease Control and Prevention (CDC) since the initiative’s inception in 2005. The HBI has worked to implement public health strategies that promote brain health, address dementia, and support individuals living with dementia and their caregivers. #ENDALZ

We're grateful to longtime @ABC7NY journalist Bill Ritter for sharing his Alzheimer’s diagnosis and for his commitment to further shedding light on the disease through in-depth reporting on the toll Alzheimer’s has on Americans. bit.ly/4gncnnv #ENDALZ

From purple hair to purple sneakers, we want to see how YOU #GoPurple to raise Alzheimer’s awareness in June. Share your photos using #ENDALZ, and learn more ways you can step up your support during Alzheimer’s & Brain Awareness Month: alz.org/abam.

Cutco Cutlery is honoring Alzheimer’s & Brain Awareness Month with limited-edition Purple products! This June, 10% of every Cutco Purple Product purchase will go to the Alzheimer's Association with a minimum guaranteed donation of $100K. alz.org/cutco #ENDALZ

It’s never too late or too early to take charge of your brain health. You and your family can engage in brain-healthy habits like regularly exercising, always wearing a helmet when biking, and choosing healthier meals and snacks. Learn more at alz.org/healthyhabits. #FamilyHealthAndFitnessDay

Ahead of tonight’s @Brewers game, #Walk2EndAlz participant Mark Schuster threw out the first pitch! Mark was the top fundraiser in Wisconsin during the month of May, raising $8,000 and earning the opportunity to take the mound. A huge thank you to Brewers for helping us turn American Family Field purple tonight. #ENDALZ #ThisIsMyCrew

Any activity you love can become a fundraiser for Do What You Love to End ALZ. But for the next 48 hours only, you don’t need to start your own fundraiser to make an impact on our work to end Alzheimer’s. Give by midnight June 13 and your gift can make 3X the difference. 💜 bit.ly/4gfSZsy #DoWhatYouLove #ENDALZ

Hear Ryan Watts, Ph.D. at #AAIC26 in London, UK, or online on Sunday, July 12 as he prsents his keynote presentation, “Accelerating the Discovery and Development of Medicines for Neurodegeneration.” Register & learn what’s next alongside the world’s brightest minds in dementia science: alz.org/aaic

Where's another great place to show off your purple? #TheOffice, of course! Go purple with our favorite co-workers @kateflannery and @creedbratton in June during Alzheimer's & Brain Awareness Month. Learn more and take action at alz.org/abam. #ENDALZ

7.4 million Americans are living with Alzheimer’s dementia — and that number is growing. Dr. Heather Snyder of @alzassociation shares the latest on Alzheimer’s research, prevention, and brain health on this episode of Aging Forward. Listen now: bit.ly/4fXKSRB #AlzheimersAwareness #BrainHealth #HealthyAging

Her smile lit up every room. 💜 Sherrie rides 🚴 for her mom at #Ride2ENDALZ South Carolina — honoring the woman whose joy she continues to carry with her every day. Ride for the smile that inspires you. Find a Ride to End ALZ near you: alz.og/ride. #ENDALZ

Cutco Cutlery has released limited-edition Purple products to raise funds and awareness for the fight to #ENDALZ. This June, 10% of every Cutco Purple Product purchase will go to the Association, with a minimum guaranteed total donation of $100K. alz.org/cutco

Good oral health supports comfort, dignity and overall well-being. Hear from experts & caregivers who have supported oral health for people living with dementia during our free webinar on June 25 at 1pm CT. Register today: bit.ly/4uYNhA6

🧠 Whatever your age or stage of life, there are so many reasons to take charge of your brain health today. During Alzheimer’s & Brain Awareness Month, commit to taking the (re)think your brain 6-Step Challenge: rethinkyourbrain.org.

Join @AarslandDag at #AAIC26 in London, UK, or online on Wednesday, July 15 for his keynote presentation, “Prevalence of Alzheimer’s Disease Pathology in the Community.” Register and learn what’s next alongside the world’s brightest minds in dementia science: alz.org/aaic

Advocates Kerry and Leah are a reminder that connection can happen when we least expect it — even when we’re eavesdropping 👀. On #NationalBestFriendsDay, watch and learn how a chance meeting evolved into a profound friendship between two women living with Alzheimer’s. 💜 #ENDALZ

In June, we go purple! Join @howiemandel and take action in June for Alzheimer's & Brain Awareness Month. Learn more at alz.org/abam. #ENDALZ