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Athan Didaskalou @Ath

“You’re born with 30,000 days to live. The best strategic planning I can give you is to think about that” ✈️ @July

Joined July 2007
  • Tweets 6,556
  • Following 1,574
  • Followers 3,873
504 Photos and videos
Athan Didaskalou retweeted
July
@July
Jun 5
Introducing Marina. Built for high summer, the kind of days that start at the beach and end somewhere better.
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Athan Didaskalou@Ath
11 Oct 2025
The biggest thing in luggage since wheels. Arriving Tuesday. @July
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When was the last time you launched something that was a world-first…. Next week will be big!
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All generated by ai in seconds. Using real product shots. The internet is going to be a wild place in no time. When anyone can do this in seconds, what content do I have to start making to stand out?
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Athan Didaskalou@Ath
19 May 2025
How do I find this person and make an offer??
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Fun moment. I served him at HQ store recently, he wanted a bag that he could take swimming and it would drip out and dry without smelling. He loved the everyday backpack and asked permission to modify. Just bumped into him at Allpress, he put air holes in the bottom. Says it’s (now) the best bag he’s ever had 🤣 💧
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Athan Didaskalou@Ath
27 Feb 2025
No big deal, just @shiyaoli and I with the @NAB CEO Andrew Irvine talking suitcases and dreams in our beautiful new Emporium store. True story, he's been a @July customer from way back, walked in with one of our first limited edition cases. Thanks to NAB for the support and holding all that caaasshhh for us.
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Athan Didaskalou@Ath
26 Feb 2025
Team day!
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Athan Didaskalou@Ath
12 Feb 2025
Coming from Australia, you don’t realise how in-the-future FSD really is until you land in US, rent a cybertuck, and it drives you around by itself all day. In awe. Can’t go back now. @elonmusk @Tesla
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Athan Didaskalou@Ath
11 Feb 2025
That @Waymo no driver thing is hard to get used to but very very cool
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7월 한국 @July is in Korea! Popping up in Lotte Department Store, a stunning execution. Great work from Kevin and the team
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🤣 I’d love to be 22 again too and apply for jobs.
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Athan Didaskalou@Ath
15 Jan 2025
Tennis team day to celebrate the team up! @July x @AustralianOpen
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If you guess how many balls are in this case, you win the case! pretty easy actually, probably a 1 in 200 chance. instagram.com/p/DEmBpgLzaZV/…
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The team up that Federer would have wanted. Excited to launch @July x @AustralianOpen this year, the world's first Tennis Carry On, take your racquet and balls with you on any trip. Dream status to do this with the one event I love going to every year. World first, world class. And best thing is, you can actually buy these from our stores in the next coming days, keep a 🎾 out.
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Glass bricks are back in fashion; someone tell my dad. Our beautiful new store in Melbourne’s Emporium.
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Athan Didaskalou@Ath
20 Dec 2024
Merry Christmas and happy holidays from July 2025
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Athan Didaskalou@Ath
19 Dec 2024
👀 Think we were done for the year?!?! Some very special launching in Bondi Junction this Saturday. Last one for the year, and it's one of my favourite designs yet. Think of the best moments you've had on a European holiday. That. In a store.
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Athan Didaskalou@Ath
17 Dec 2024
Slightly impressed by this. Managed to get my initials in the creative for the edm. Is this a magic trick where the reality is they’ve just made 4000 variations of the same creative and mail merged matched to name initials?? How do I do this @klaviyo
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Athan Didaskalou@Ath
11 Dec 2024
Don’t listen to the data nerds. The best part about doing physical retail is you get multiple Xmas parties! Here’s to the best retail team in Aus x
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