Agency Reporter aims to become a single point of intelligence for Industry professionals on Indian advertising, marketing, PR and communications sectors.
Joined March 2018
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Brand safety tools built for English. Ad spend is moving to Hindi, Tamil, Telugu, and Hinglish.
That gap is where moderation breaks – and brands are paying for it blind.
Our take on India's multilingual brand safety problem. Link in comments👇
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India's B2C influencer economy is booming. The B2B side barely exists.
Founders, sales leads & HR heads are quietly building real audiences on LinkedIn. For brands, the opportunity is wide open.
Our take on India's untapped B2B creator frontier:
[Link in comments]
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Are brands optimizing for cheaper leads—or better customers?
Aditya Sharma, Founder of AdSynergiX., shares his views on audience quality, programmatic decision-making, and why cleaner intent matters more than lower media costs.
Read more in the comments.
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Magnite the largest independent sell-side advertising company, announced the launch of Magnite Orchestration.
Link to full story in comments.
#Magnite #AgenticAdvertising #AdTech #ProgrammaticAdvertising #AIAdvertising
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Contextual targeting isn't nostalgia — it's a reckoning.
India's digital landscape was contextually native before it was fashionable. Here's why that matters now.
Link in Comment 🔗
#ContextualTargeting #AdTechIndia #ProgrammaticAdvertising
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As B2B Marketing Association continues to drive business growth, collaboration, knowledge sharing, and leadership engagement are becoming increasingly important across the ecosystem.
Read the full article in the comments.
#B2BMarketing #B2BMA #MarketingCommunity #Marketing
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@wearemiq , the global programmatic services and technology partner, announced a major expansion of Sigma.
Full article in the comments box.
#MiQSigma #MiQ #ProgrammaticAdvertising #AdTech #MarketingTechnology
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India's CTV ad spend is hitting ₹8,000 crore — but brands still can't measure who actually saw their ad.
The money moved faster than the measurement.
Our latest article👇
🔗Link below
agencyreporter.com/why-ctv-a…
#CTVIndia #AdMeasurement #IndiaAdTech
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500 million screens. 7 weeks. Zero room for a slow decision.
This is cross-screen IPL advertising in real time —
↳ Creatives built for every match moment
↳ Programmatic triggers on live match data
↳ War rooms moving faster than the over-ends
agencyreporter.com/cross-scr…
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Same AI tools. Different results. The difference is always the prompt.
Prompt engineering is fast becoming the sharpest agency skill nobody's training for.
Read more on Agency Reporter 🔗
agencyreporter.com/prompt-en…
#PromptEngineering #IndianAdvertising #AIForAgencies
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Influence without accountability isn't authenticity — it's just noise.
SEBI & ASCI have redrawn the rules. Indian creators are adapting fast.
Read our latest article. 👇
🔗 Link below.
agencyreporter.com/indian-cr…
#FinfluencerIndia #SEBIGuidelines #CreatorEconomy
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The cookie is crumbling,and Indian adtech is building its own fix.
First-party data. Telecom partnerships. Clean rooms. Vernacular AI.
But the real challenge? Trust.
Read our latest article👇 🔗 Link in comments.
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The living room TV is still on. But nobody's really watching.
Ad breaks don't pause attention anymore — they redirect it. Our latest article unpacks what that means for CTV ad strategy in India.
🔗 agencyreporter.com/second-sc…
#CTVAdvertising #SecondScreen #AgencyReporter
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