building brands on the internet | prev. sold 2 companies, crashed many more

Joined July 2012
46 Photos and videos
Pinned Tweet
24 Jan 2025
HIRING DESIGNERS FOR E-COM BRANDS - You'll work on some of the fastest growing e-com brands - Work closely with some of the coolest online creators and artists - Fully remote - Full-time or contract Requirements: - Experience designing for e-com (CRO) - Available from February - Very high attention to details If that's you, please share your best designs of e-com websites you've done below (bonus for live websites) ๐Ÿ‘‡ If you know anyone that could fit this description, tag them - we'll wire you $250 if we hire them
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29 Oct 2025
who is building the AI CRO tool for shopify stores? - easy set up to track all key events - notification system to track any critical issues - identify patterns and offer suggestions in autopilot if you know anyone send me a dm
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Axel Amer retweeted
6 Oct 2025
Built ai ad agents with: sora2. nano banana. higgsfield. veo3. what agencies charge $20k forโ€ฆ and take 6 weeks to deliverโ€ฆ now takes minutes and costs cents last month those agents pulled $122k this month weโ€™re scaling toward $830k/month 200 ads daily. flawless avatars. zero agency fees. rt comment "122k" and iโ€™ll dm you the system (must follow for dm)
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Axel Amer retweeted
Weโ€™re giving away a breakdown of one of the most advanced, persona driven acquisition funnel strategies in DTC right now. Loop earplugs built a playbook for every persona and scaled it to over $200M revenue. Here's what the persona-driven funnel looks like: ๐Ÿ”Š The Problem-aware personas: - โ€œ๐˜ ๐˜ค๐˜ข๐˜ฏโ€™๐˜ต ๐˜ด๐˜ญ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ฏ๐˜ฆ๐˜น๐˜ต ๐˜ต๐˜ฐ ๐˜ฎ๐˜บ ๐˜ด๐˜ฏ๐˜ฐ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ข๐˜ณ๐˜ต๐˜ฏ๐˜ฆ๐˜ณโ€ - โ€œ๐˜โ€™๐˜ฎ ๐˜ฐ๐˜ท๐˜ฆ๐˜ณ๐˜ธ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฎ๐˜ฆ๐˜ฅ ๐˜ข๐˜ต ๐˜ง๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ท๐˜ข๐˜ญ๐˜ดโ€ - โ€œ๐˜”๐˜บ ๐˜ˆ๐˜‹๐˜๐˜‹ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ๐˜ด ๐˜ญ๐˜ฐ๐˜ถ๐˜ฅ ๐˜ด๐˜ฑ๐˜ข๐˜ค๐˜ฆ๐˜ด ๐˜ถ๐˜ฏ๐˜ฃ๐˜ฆ๐˜ข๐˜ณ๐˜ข๐˜ฃ๐˜ญ๐˜ฆโ€ Loop doesnโ€™t sell them features, they mirror their frustration first. Short skits, UGC, and humour bring these pain points to life before a product is even mentioned. ๐Ÿ’ก The Solution-aware personas: - โ€œ๐˜๐˜ฐ๐˜ข๐˜ฎ ๐˜ฑ๐˜ญ๐˜ถ๐˜จ๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ถ๐˜จ๐˜ญ๐˜บ, ๐˜ช๐˜ต๐˜ค๐˜ฉ๐˜บ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฐ๐˜ถ๐˜ต๐˜ฅ๐˜ข๐˜ต๐˜ฆ๐˜ฅโ€ - โ€œ๐˜๐˜ด ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ฃ๐˜ฆ๐˜ต๐˜ต๐˜ฆ๐˜ณ ๐˜ง๐˜ฐ๐˜ณ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ฅ๐˜ข๐˜บ ๐˜ฏ๐˜ฐ๐˜ช๐˜ด๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ณ๐˜ฐ๐˜ญ?โ€ Here, Loop introduces comparison ads and sleek value messaging. Quizzes, statics, and visual CTA overlays remove choice friction and push clarity. Positioning shifts from โ€œproblem-solvingโ€ to โ€œupgrade-worthy.โ€ ๐Ÿ“‰ The Unaware personas: - โ€œ๐˜ž๐˜ข๐˜ช๐˜ต, ๐˜ฆ๐˜ข๐˜ณ๐˜ฑ๐˜ญ๐˜ถ๐˜จ๐˜ด ๐˜ง๐˜ฐ๐˜ณ ๐˜ค๐˜ฐ๐˜ฏ๐˜ค๐˜ฆ๐˜ณ๐˜ต๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ข ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ?โ€ - โ€œ๐˜•๐˜ฐ๐˜ต ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ๐˜ด ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜“๐˜ฐ๐˜ฐ๐˜ฑ ๐˜ฆ๐˜ข๐˜ณ๐˜ฑ๐˜ญ๐˜ถ๐˜จ๐˜ด ๐˜ข๐˜ฑ๐˜ฑ๐˜ข๐˜ณ๐˜ฆ๐˜ฏ๐˜ต๐˜ญ๐˜บโ€ฆโ€ These hooks donโ€™t hard-sell, they spark curiosity. Comments answer questions. Captions guide discovery. This is soft entry into the funnel, no pressure, just intrigue. ๐Ÿง  The โ€˜Canโ€™t chooseโ€™ persona: Loop even mapped content to people paralysed by choice. Their quiz-led funnels and bundle layouts help users self-navigate with ease. Every landing page, product page, and ad? Mirrors the persona. - ๐—›๐˜†๐—ฝ๐—ฒ๐—ฟ-๐˜€๐—ฒ๐—ป๐˜€๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ? โ†’ Tactile demos social proof in ADHD-friendly tone - ๐—ง๐—ต๐—ฒ ๐— ๐˜‚๐˜€๐—ถ๐—ฐ ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ๐—ฟ? โ†’ Hero content party visuals โ€œprotect your hearingโ€ overlays - ๐—ง๐—ต๐—ฒ ๐—ฆ๐—น๐—ฒ๐—ฒ๐—ฝ ๐—ฆ๐—ฒ๐—ฒ๐—ธ๐—ฒ๐—ฟ? โ†’ Calm UX, muted visuals, โ€œget to sleep fastโ€ reassurance - ๐—ง๐—ต๐—ฒ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—บ๐—ฎ๐—ป? โ†’ Broad, functional messaging that works across use cases Even the CTA variants are A/B tested by persona behaviour. And the result? - ๐Ÿญ๐Ÿญ๐—  happy customers - Projected to have surpassed โ‚ฌ๐Ÿฎ๐Ÿฌ๐Ÿฌ๐—  ๐—ถ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ - Used by creators, commuters, neurodivergent communities, and everyone in between Itโ€™s a high-converting, empathy-powered system that meets people before they even know what they need. Want the full persona board breakdown? 1. Retweet this post 2. Comment: LOOP 3. Make sure you're following so I can DM it to you Letโ€™s keep unpacking what next-level funnel architecture really looks like.
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29 Apr 2025
who is the best growth person you know that can help scale a premium web & marketing agency? target are high-end brands and online creators
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Axel Amer retweeted
Youโ€™re missing these prompts to fix your creative feedback loopโ€ฆ GPT-4o dropped last week and weโ€™ve been testing prompt after prompt, so you donโ€™t have to. Today weโ€™re launching something built from those tests... The Ad Creative JSON Script Library: Your plug-and-play system for generating high-performing static ads using AI, in seconds. This isnโ€™t a โ€œmaybe itโ€™ll workโ€ idea. Our scripts have helped us generate a 6-figure ad with a single prompt. Just smart structure AI execution. Inside the guide: โœ… 8 Ready-to-go JSON templates for UGC, testimonials, offers & more โœ… Copy visual placeholders formatted for GPT-4o โœ… Examples of top-performing layouts โœ… Creative compliance tips โœ… The exact prompt layout behind a ยฃ100k campaign If youโ€™re scaling a DTC brand or running performance campaigns, this is how you speed up creative without sacrificing results. Want to get access to the prompts? ๐Ÿ‘ Retweet this post ๐Ÿ’ฌ Comment โ€œPROMPTโ€ and weโ€™ll send it over!
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18 Sep 2024
Men just want one thing, and it's an updated @NotionHQ Mac app icon
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1 Sep 2024
is this the first figma plugin built from scratch using cursor ai? ๐Ÿคฏ i don't understand the code but the plugin is a game changer for our agency would it be useful to other design agencies? happy to give access @MrNick_Buzz @aliszu @lizengco @hunterhammonds @darylginn @NoahShreve
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26 Aug 2024
i built and published this app from scratch in 5 hours using cursor i have almost zero knowledge of coding - cursor did everything ama
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23 May 2024
Can anyone please build a gym tracker with a great UI?
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23 Feb 2024
Has anyone ever sold a company on acquire.com, tinyacquisition.com or similar platforms? Please tag them below, I have something special for them ๐Ÿ‘€๐ŸŽ
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22 Feb 2024
This is the exact reason why we built cleeck.com ...and I wish designers were as organised as Hannah ๐Ÿ˜‚

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22 Feb 2024
Big day ๐Ÿ† My two favourite co founders fighting for product of the day on Product Hunt - Open Source AI Form Builder (sold for $100k of LTD on Appsumo ๐Ÿคฏ in 2 months) by @JhumanJ producthunt.com/posts/opnforโ€ฆ - Ai-powered tool to write tweets that have a 80% chance to go viral ๐Ÿ‘€ by @travisstreet_ producthunt.com/posts/typeprโ€ฆ Give them some support!
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21 Feb 2024
Who are the best designers on X? I have a little surprise for you ๐ŸŽ
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Axel Amer retweeted
11 Feb 2024
Slow growth is still growth. Don't compare your chapter 1 to someone else's chapter 10
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Axel Amer retweeted
11 Feb 2024
Growth doesnโ€™t have to be lonely The right relationship at the right time can make all the difference in the world Self-improvement is a team effort
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