Started thinking about what Elle Woods from Legally Blonde would put on her law firm's website... so we built it. What, like it's hard?

We wanted to try Claude's Fable 5, so we used it to make a playable game for Pack-Man, our packing list generator built on B12. Tell Pack-Man where you're going, your dates, and what you're planning, and it factors in weather and activities to build an actually helpful packing list for you. Fable's Pac-Man-inspired game makes packing a little more fun. Your items become pellets in a corridor, you steer Pack-Man with the arrow keys (or tap an item and he goes after it), and he chomps each one off your list as you pack. Clear the corridor and you're ready to travel.

Most websites don't lose people because they look bad. It's because something feels off, and the visitor leaves before they ever figure out what you actually do. Obviously, most visitors won't tell you why. They just click away and that's that. If you look at what's usually going on, it tends to fall into three buckets. 🧵

1️⃣ Show your pricing, or at least be upfront about what happens next. 2️⃣ Make it obvious what you want someone to do on the page. Pick one thing, not five. 3️⃣ Ease up on the interruptions, the popups, the chat window, and the overwhelming cookie banner.

The fastest way to set up an online store right now isn't picking a platform. It's describing what you want and letting AI build it, including the cart experience, checkout, payments, everything. Your prompt can include details like: - Business name - What you’re selling - The vibe or feel you want - Who you're selling to - Anything that sets you apart B12 automatically includes all the pages and features you need to actually sell. Take a few minutes to personalize and publish your store the same day.

Here's how to make sure your AI-generated website looks like yours, and not like AI. AI website builders are great because they get you something clean and usable fast, which is genuinely the hard part. But you have to make sure it reflects you, not just the AI's best guess at what you meant. The fun part is making it your own. Six ways to do that 👇

6. Use real photos when you can. Stock and AI images can still look great, and AI generators are getting better by the day, but they're inherently less unique to you. Real shots read as human right away.