The #1 Data-Driven Growth Agency for Crypto & AI

Joined May 2022
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We had an incredible session at BASS by @StanfordSBA during #ETHDenver! Tomasz Stańczak (@tkstanczak), Co-Executive Director of the @ethereumfndn, offered a compelling perspective on the topic: “Agentic Commerce Will Drive Stablecoin Adoption.” He highlighted a key insight: real stablecoin adoption will not come from hype or speculation, but from their integration into automated, agentic commerce systems that enable seamless, trust-minimized transactions at scale. This approach positions stablecoins as the backbone of autonomous commerce, unlocking real-world utility and driving meaningful, long-term user behavior across blockchain ecosystems. Welcome to the era of agentic commerce!
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Jun 10

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Oil, onchain. We're partnering with @energyrwa to put $5,000 in the hands of onchain oil traders. WTIC is backed 1:1 by barrels of West Texas Intermediate oil. Trade on Uniswap to share the pool. app.layer3.xyz/activations/i…
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Jun 3
$iREET Bond matures smoothly and the $iREET pool experiences a 3x growth in assets. 17 properties, $5.9M in underlying value, $41,884 in monthly rental income. Unimpaired. Next, $iREET becomes collateral in RAACLend. More details coming👇
May 29
$iREET bond maturity starts today. 17 properties. Real rental income. NAV intact at $1.037538. Here's what you're holding and what you can do with it🧵
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.@proofoftalk has stood out to us for one reason: the room is intentionally built around the people moving onchain finance forward. 85% decision-makers. $18T in represented AUM. No pay-to-play speaking slots. Just 2,500 seats. At BABs, we’re sharing this access so our community can get closer to the conversations shaping what comes next. Community pricing is now available with code BABSVOICE. Who’s planning to be there? Drop a reply so we can coordinate: tickets.proofoftalk.io/passe…
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Real World Spot Oil is now onchain For the first time, get direct WTI spot exposure on Uniswap This is what WTIC unlocks Direct, 1:1 backed crude you can buy, hold, and trade 24/7/365 Get exposure early — this is a new primitive for commodities in DeFi Game theory here is simple: own the asset, not the trade $WTIC —0x709ab533d18e652ecd56423d71c0241a0ee56a3b Trade now: app.uniswap.org/explore/toke…
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This June, 2,500 of the most influential people in Web3 will be in one room at the Louvre Palace. We'll be there, and we're saving you a seat. We're joining Proof of Talk 2026 as a Community Partner. 95% of speakers are active CEOs and founders. No panels for panels' sake. Just the people actually building and funding what comes next. We got you all an exclusive 20% off.  Use code BABSLABS for 20% off before seats run out. Secure your seat  → tickets.proofoftalk.io/passe…
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May 9

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Retweeting because babs has been in this build from day one — agency partner, daily user, and investor. Crypto growth has been stuck on vanity metrics for too long. @Dopamyn_fun changes the game. This is the tool that finally moves the numbers that actually matter: volume, TVL, and real users.
1/ Over the last 6 months we analyzed millions of crypto accounts and shipped 97 curated Audiences across the 5 ecosystems that actually matter. Solana Stablecoin Infra RWAs Ethereum Base Pick a sector. Spot your ICP. Grow your business.
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We didn't just use it. We invested in it. Because precision is the only thing that scales in this market and Dopamyn is the precision layer crypto growth has been missing. Pair that with their in-house distribution and you have the full growth stack.
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If you're serious about driving real volume, real TVL, and real users — the beta is opening to 20 brands. Don't sit this one out. Creators welcome too. Comment "Dopamyn" on the original thread to get in. This is the one. 🧡
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HOW TO VET A KOL BEFORE YOU PAY THEM Most web3 projects waste 30-70% of their KOL budget on the wrong picks. The reason isn't bad intentions. It's bad evaluation. Teams pick KOLs by follower count and pitch deck instead of the 6 things that predict campaign performance. Here's exactly what to check on a KOL's profile before you sign or pay anything. The check takes a few minutes. Skipping it can burn a 6-figure budget. 1. ENGAGEMENT RATE VS. FOLLOWER COUNT A 20K-follower account with 12 likes per post isn't a KOL, it's a shell. The math is brutal but simple: real engagement for accounts under 50K should be 1-3%. If you're seeing 0.1% or wild swings between posts, the followers were bought, the engagement is fake, or both. How to check: pull engagement on their last 20 posts (not just their pinned post). Average it. If it's below 1%, walk away. 2. SMART FOLLOWERS (THE HARDEST SIGNAL TO FAKE) Smart followers measure how many of a KOL's followers are themselves influential. Anyone can buy 20K followers. Almost no one can buy 500 high-influence accounts to follow them. A low smart follower count means the network is mostly farmers, lurkers, and bots even if the headline number looks great. The thresholds to use: → Under 5K followers → want 50 smart followers → 5K-20K followers → want 200 smart followers → 20K followers → want 500 smart followers minimum 3. REPLY SECTION QUALITY Open the comments on their last 5 posts. If 70% of replies are great post 🔥, amazing thread, to the moon, LFG with no substance, you're paying for distribution to bots. Real KOLs have audiences that argue with them, ask questions, and add their own takes. 4. PAST CAMPAIGN ANALYTICS If a KOL refuses to show specifics from past campaigns, wallet activations, sign-ups, referrals, and conversion data, they don't have any. Real operators have receipts. They want to show them. 5. PRICING STRUCTURE A KOL who refuses any performance component doesn't believe in their own audience. This isn't about "free until you convert" that's exploitative. It's about any deal worth doing having SOMETHING tied to outcomes. A floor fee plus a performance kicker. Flat-fee-only deals are how budgets disappear with nothing to show. 6. HOW THEY DESCRIBE THEIR AUDIENCE The biggest tell. Listen to how they describe their followers in their deck. "My audience converts" → product mindset. Will burn the relationship for one good campaign and you'll never get a second one. "My community trusts me to recommend" → operator mindset. Long-term partner. The rule we applied @babs_agency If 2 of these raise concerns, walk away. Doesn't matter how big the account is. Doesn't matter how good the pitch deck looks. The campaign won't perform. The 6-point check takes a few minutes. The wrong KOL can burn a 6-figure budget. Save this if you're hiring KOLs. Share it with the next founder who tells you "we're spending $80K on KOLs this quarter and don't know how to pick them." GM Legends!
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Apr 24
.@proofoftalk is the Davos of Web3, gathering 2,500 senior decision-makers in Digital Assets each year at the Louvre Palace. This June, they are opening a unique invitation to the top 1,000 among them. 1,000 Minds that Matter. Should you be on this list? Apply or nominate someone you believe should be represented👇
1000 decision-makers, personally reviewed and publicly recognized, gathering at the Louvre for 48 hours that will shape where this industry goes next. Now we're asking you: Who in your world deserves a seat at this table? Or maybe that person is you. The Louvre remembers the people who walked its halls. Make sure the right names are on the list. Nominate someone → minds.proofoftalk.io/#nomina… Belong in this room → minds.proofoftalk.io/#apply
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Apr 16
I’ve been named an Influential Voice for @proofoftalk 2026. I’ve been really impressed by how well curated their events are, and by the fact that they bring together people who are actually shaping onchain finance. 85% decision-makers. $18T AUM represented. No pay-to-play stages. Attendance capped at 2,500. This is me using the access I have to give you a front-row view of where the industry is actually headed. Community pricing is live with code BABSVOICE. Who of you is already going? Reply and let’s coordinate. tickets.proofoftalk.io/passe…
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RAAC is pushing a key unlock for onchain real-world assets. → Tokenized real estate exposure via $iREET → Discounted entry short-duration yield → Lending layer (RAACLend) coming next This isn’t just a bond offering, it’s infrastructure being assembled in real time.
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Bitcoin dumps. ETH bleeds. $iREET keeps collecting rent. RAAC is delivering on the promise of RWAs, with $iREET marking a meaningful step forward. BABs is proud to support @raacfi as they push beyond simple tokenization.
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Strategy is nothing without execution. Watch as our Co-Founder @NastyaAdamova3, breaks down how BABs turns roadmaps into real market traction for DeFi, RWA, and blockchain infrastructure companies ready to scale. Expertise execution = impact.
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Proud to see our CEO @catieromero recognized as a 2026 Influential Voice at @proofoftalk. She’ll be bringing the front-row insights. If you aren't there, you're missing the conversations that actually move the market. 85% decision-makers in attendance. 🎟️ Get community tickets with code BABSLABS: tickets.proofoftalk.io
I’ve been named an Influential Voice for @proofoftalk 2026, and I want to explain why you should care. We spend a lot of time here dissecting what’s actually happening in crypto, cutting through noise, narratives, and sponsored takes. Proof of Talk is built on that same principle. 85% decision-makers. $18T AUM represented. No pay-to-play stages. Attendance capped at 2,500. Sold out in 2024 and 2025. This isn’t just another conference. It’s where real conversations happen and where the direction of the industry becomes clearer. While I will be sharing insights directly from the room so you get a front-row view of where things are heading, you can also grab a ticket and attend the live event. Community pricing is live with code BABSLABS via tickets.proofoftalk.io/ Who’s already going? Let’s coordinate.
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