We wanted to share this and be fully transparent with our community.
We’ve decided to convert a portion of our team-held ALPHA into operational and development funding for BitAds throughout 2026. This is being done in two planned steps, with the second step expected to take place in the next few hours.
This is the first time the BitAds team has sold TAO from the subnet’s pool. Since the very beginning of the project, all development costs, infrastructure expenses, and day-to-day operations have been covered out of pocket by the team.
None of those costs were funded through subnet rewards. We believe it’s important to communicate these decisions openly, especially to the people who have been supporting us from day one.
On the bright side, we’re also happy to share that BitAds has recently started gaining traction as a revenue-generating subnet. Over the past weeks, we’ve seen a steady increase in both clients and active campaigns, and that growth continues week after week.
For us, this is a strong signal that the market is validating what we’re building. The idea behind Proof of Sale is no longer just a concept, but it’s starting to prove itself in the real world.
We’re still early, and there’s a lot of work ahead, but we’re more confident than ever about the direction we’re heading.
Thank you to everyone who has supported BitAds and helped us reach this point.