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Content Marketing Institute @CMIContent

We share how-to content marketing insights and guidance. Join us October 21-23, 2024 in San Diego for #CMWorld. PS, we really like the color orange.

Joined December 2008
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Content Marketing Institute
@CMIContent
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Newsletter - cmi.media/yazc LinkedIn: cmi.media/hr8v Instagram: cmi.media/t50v Slack: cmi.media/cmislack Content Marketing World: cmi.media/o9og Upcoming Webinars: cmi.media/mfrs
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Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it into successful content. contentmarketinginstitute.co…

Bad Content Ideas: What To Do When You Can’t Say No

Your team gets a suggested content idea. It’s not very good. But as an astute content marketer, you know you can’t react with a quick, “No.” Instead, follow this two-part framework to arrive at a...

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To climb to the top of Google search results, take a topic-based approach to content planning. Justin Champion, @HubSpot’s head of search authority, explains a three-step approach to get you there. contentmarketinginstitute.co…

How Core Topics and Content Clusters Lead to Better Google Search Rankings

Climb to the top of Google search by walking backward step by step to create a valuable piece of pillar content – Content Marketing Institute

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Improve your business case and your brand’s content and marketing in 2024 with this curated list of helpful statistics from this year’s CMI research. contentmarketinginstitute.co…

57 Content Marketing Statistics To Help You Succeed in 2025

Input from you and your peers in CMI’s surveys generated a lot of numbers. We curated the top stats from the 2024 B2B content marketing research, career outlook, and niche surveys of marketers,...

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Last chance to save 20% on our #ContentMarketing Certification program! Enroll by tomorrow, Nov 30, and unlock a 15-hour on-demand course that will sharpen your content marketing skills and prepare you to earn PCM® credentials from @AMA_Marketing. cmi.media/57dl

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Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the @HumaneSociety content team manages year after year. Here’s how @Emilyrhsmith, Content Marketer of the Year finalist, makes it happen. contentmarketinginstitute.co…

How The Humane Society Makes Emotional Connections Through Print and Digital Content

Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of...

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All the disruption this year have you feeling uneasy about your #Content program? Head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content. contentmarketinginstitute.co…

Content Orchestration: The 2026 Marketing Shift

Content operations got you this far, but 2026 demands content orchestration. Here's how to shift from scattered campaigns to coordinated systems.

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Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience. contentmarketinginstitute.co…

Master Content Proofreading and Editing With These Tips

How to treat editing and proofreading as two distinct processes – Content Marketing Institute

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There's still time to register for this week's FREE webinar! Can't attend? Sign up to have a recording sent to you. 📼 Special guest: Marc Angelinovich Principal Product Marketing Manager, @Adobe Register: cmi.media/rh3t
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.@LifeAtPurdue let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better #VideoMarketing. contentmarketinginstitute.co…

How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the...

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Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more. contentmarketinginstitute.co…

60 Best Books About Marketing, Content, and Business

Looking for a gift for a teammate or yourself? Choose from the dozens of recommended books for marketers and content pros. You’ll find titles on everything from branding to content strategy, the...

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With engagement and web traffic from social platforms dwindling, many marketers question whether to keep investing time, budget, and energy in social media content. Assess what you want from #SocialMedia participation – and how to get it – with these tips. contentmarketinginstitute.co…

Is Social Media Even Worth It Anymore?

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want...

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Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession. contentmarketinginstitute.co…

3 Questions About AI in Content: What? So What? Now What? | Content Marketing Institute

Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help.

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.@REthanBraden revamped @LifeAtPurdue's old-fashioned comms team to enchant audiences with captivating content - and doubled the school's commitment to marketing. Here's a look at his content approach and why he's the 2023 B2C Content Marketer of the Year. contentmarketinginstitute.co…

How One Content Leader Launched a 150-Year Old Brand Into the Modern Era

R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content...

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🎥 How to get your video content to reach its full potential| Ask the #CMWorld Community x.com/i/broadcasts/1lDxLPDdb…
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When customers talk about your brand the way you talk about it, you’re on to something, says @BevJack via @EditorStahl. contentmarketinginstitute.co…

3 Questions To Help You Evolve Your Content and Marketing | Content Marketing Institute

How should you evolve your content and marketing for the constant change (and AI obsession)? Try these ideas from Content Marketing World keynote speakers.

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OpenAI Opens the Custom GPT Floodgates | CMI News x.com/i/broadcasts/1ZkKzjBmz…
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Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life. contentmarketinginstitute.co…

How To Write Headlines That Hook: 8 Questions To Ask

Publish headlines that attract and motivate your target audience with this eight-question review for AI or human-created titles.

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Dig into this surprising and award-winning content smorgasbord. It’s got gin, @VancityReynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your #Content taste buds. contentmarketinginstitute.co…

7 Content Examples Worth Savoring

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.

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