Credera is a consulting firm focused on strategy, transformation, data, and technology.
Joined January 2010
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839 Photos and videos
Will AI agents really replace traditional SaaS? The future may not be so black and white.
Slavina Racheva takes a balanced look at the promise and practicalities of agentic AI, and why the right foundations still matter.
Read the full blog: utm.guru/ujzHh
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Struggling to make sense of complex tech landscapes & constant change? Many organisations face the same challenge.
If you’re looking for practical steps to get started & make EA work for your organisation, our guide breaks down what’s needed from day one: utm.guru/ujzG2
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One bad experience can send a customer packing, but a personalised one can win a customer for life.
Find out how leading automotive brands are using emotion and AI to deliver the kind of personal touch that keeps people coming back: utm.guru/ujz79
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How do you make product-led change stick?
See why true transformation is about long-term commitment, unlearning old habits and bringing the whole team along for the journey.
Access the full video recording here: utm.guru/ujzGN
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Clear policies help, but it’s our daily choices that drive real inclusion in tech. Visible leadership & shared responsibility are key to building cultures where everyone thrives.
Get all the insights from the Credera x UK Home Office #WomeninTech event: utm.guru/ujzGt
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Back from CES 2026 in Las Vegas, our UK CEO, Donal Smith, shares his key takeaways from the world’s biggest tech event and what they mean for Credera and Omnicom.
Reach out to discuss how these trends could impact your organisation: utm.guru/ujzke
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Effective employee resource groups and diversity councils aren’t built overnight.
In part two of our DE&I maturity series, we break down the essential building blocks for creating truly engaged and impactful ERGs: utm.guru/ujybb
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Think of leadership like gardening: you can’t command a plant to grow, but you can create the right conditions for it to thrive.
Watch the full video for practical steps on moving from project to product-led ways of working: utm.guru/ujya0
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How ready is your business for AI at scale?
Our AI Maturity Assessment helps you spot the gaps and opportunities in your current approach, so you can build a roadmap that lasts.
Take the assessment and see where you stand: utm.guru/ujyaR
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How do 75% of diverse companies beat their targets? Spoiler: It starts with stronger, smarter ERGs.
See what makes Employee Resource Groups succeed and how you can ensure they're effective, inclusive and aligned to business goals: utm.guru/ujxTD
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AI tools evolve. The leadership challenge remains the same.
We break down six enduring truths every executive should know to successfully navigate this new wave of transformation in the AI era. See what’s changed and what hasn’t in his recent blog: utm.guru/ujw3N
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"Credera did a fantastic job of integrating themselves into the programme and the wider business, bringing in technical expertise in line with the different needs throughout the programme." (c) Graham Firmin, Santander Consumer Finance
See the full video: utm.guru/ujw3A
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Most AI pilots show promise, but few deliver real, lasting impact.
See how strong foundations, adaptive leadership and inclusive design can help scale AI with confidence and how to move beyond pilots and make AI part of your everyday delivery: linkedin.com/pulse/ai-transf…
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What’s the secret to making product-led change work? Start with a clear vision.
Access the full keynote video recording to learn why clarity is the foundation of a successful shift from project- to product-led ways of working and how to do it right: utm.guru/uju4y
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Keeping pace with constant change is tough for any big organisation, especially with new tech and regulations always on the horizon.
A strong Enterprise Architecture can help you adapt quickly and keep IT perfectly aligned with your business goals: utm.guru/uju4l
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How do you safely migrate over 450,000 live agreements in a regulated environment?
Christien Mott and Graham Firmin explain how rigorous planning and over 250 million data checks made a seamless transition possible for Santander Consumer Finance: utm.guru/uju36
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As 2025 draws to a close, now’s the time to take stock and get ready for what’s next in B2B marketing.
This wrap-up of key lessons from B2B Marketing Live UK could be just the inspiration you need for your 2026 planning. Read the full article here: linkedin.com/pulse/b2bs-2026…
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“Survival is not just about what you’re selling. It’s how you go about doing it.”
Jim Roberts explains why every company is now a tech company (whether you realise it or not) and why it’s time to embrace new ways of working and selling: utm.guru/ujsv6
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Think governance is slowing you down? What if we told you it could speed up your AI delivery times from 77 days to just 30 minutes?
James Milward explains how “shifting governance left” & using policies as code can make AI deployment faster & safer: utm.guru/ujsv2
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Before any major transformation, it’s vital to know you’re on the right path.
Graham Firmin and Christien Mott share how stepping back and asking the tough questions helped ensure Santander Consumer Finance is set to deliver lasting change: utm.guru/ujsvT
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