Through its “From Rock to Racetrack” campaign, Excel client Maaden will take over the livery of both AMF1 cars at the 2026 Monaco Grand Prix.
Excel Brand Marketing helped bring the campaign revealing the new design to life, spotlighting the concept of transformation through the iridescent and hexagonal livery featured on the AMF1 cars. The unique design aims to build understanding of the role Maaden plays in unearthing raw materials that are ultimately transformed and used in everyday life, including in the AMF1 cars.
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