We empower animal advocates to be more effective through research, analysis, strategies, and messages. Support us in fostering a data-driven animal movement.

Joined April 2009
926 Photos and videos
Last month, several members of the Faunalytics team traveled to Toronto, Canada, to attend the AVA Summit. It was a wonderful opportunity to connect with fellow advocates and contribute to the broader conversation about how research can strengthen the movement. Four of our team members gave presentations and sat on panels, sharing insights on how data can inform more effective advocacy strategies. We're so grateful for the thoughtful discussions and the chance to learn from advocates doing incredible work across the globe.
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On September 10th Faunalytics will host Fauna Connections, a free, remote research symposium for animal advocates. Academics and scientists from the social and behavioral sciences and related disciplines will present original research that discusses the real-life implications and recommendations for animal advocacy. Register now for this FREE event: luma.com/vd9499s6
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New Zealand’s online news media consistently frames brushtail possums as villains deserving violence — and wraps that message in humor. An analysis reveals how this combination desensitizes the public and forecloses compassion. faunalytics.org/how-dark-hum…
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Want to be a more effective animal advocate? Start here. Our Research Advice hub offers free office hours, study design guides, a research glossary, and webinars — all built for advocates. faunalytics.org/research-adv…
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Our study "The Aspirational Plate: Mapping The Gap Between Vegan & Vegetarian Identity And Global Behavior" is now available in Spanish! El plato ideal: un análisis de la brecha entre la identidad veg*n y el comportamiento a nivel mundial: es.faunalytics.org/global-ve…
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Our webinar on "The Aspirational Plate: Mapping The Gap Between Vegan & Vegetarian Identity & Global Behavior" is now available on YouTube! youtube.com/watch?v=281Ox0eM…
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Do the numbers hold up to scrutiny? This explainer, the second in a two-part series, examines Rethink Priorities’ welfare range findings, addresses common objections, and highlights the implications for animal advocates working to reduce animal suffering at scale. faunalytics.org/the-moral-we…
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