Since August 11, 2020, when Strategy made its first BTC purchase of 21,454 BTC, the company has accumulated 649,870 BTC worth $56B and effectively created a new listed market segment with entirely new corporate-finance models built on Bitcoin.
Since then, nearly 200 public companies have added more than 1M BTC to their balance sheets. 2025 alone has seen an unprecedented wave of Bitcoin treasury adoption, with ~465K BTC added year to date.
But the last quarter has been a reset. Several Bitcoin treasury companies are down 60% from their highs, with mNAVs compressing toward 1, and a handful now trading below their Bitcoin NAV.
For long-term allocators, these periods are often where opportunity emerges. Not all companies will survive this phase, and that is exactly the point. Just like in every commodity cycle, the leaders who step out of this challenging market will define the future financial system built on top of Bitcoin.
Bitcoin treasury companies are not simply âholding BTC.â They are engineering new financial structures with equity, credit, preferreds, convertibles, giving investors differentiated ways to gain exposure to Bitcoin through different local markets like the US, Sweden, France, or Japan.
What weâre witnessing now is the sorting phase.
The next phase is growth â driven by the winners.