Stop using the same metrics to measure success in every marketing program. Leads aren't the end all be all. Here's how to actually measure your B2B marketing attribution in under 60 seconds ⤵

B2B marketing is 5 years BEHIND B2C marketing. Because they're not approaching influencer marketing the right way. If you're a B2B or SaaS company - listen up. Here's 2 ways B2C marketers crush influencer marketing how we're implementing it for our clients at @GaaSForSaaS 1️⃣ Customer activation Follower count isn't as relevant here -- it's more about turning your real life customers into advocates. Like walking case studies. So look at your list of customers and pick out who have had the most success with you. Then incentivize them to become an "influencer" or an advocate for you. Incentivizing them can be paying them a commission based on every referral they get you, or paying a monthly retainer to help your business out. 2️⃣ Influencer activation This means using actual influencers - but this requires them to use your software or service. If they try it out and like it, this is a huge unlock because you'll gain access to their audience that is big and/or trusted. So either turn your customer into your influencer or use influencers to channel their audience.

What's working in growing your Linkedin presence? Steal the 15 questions I've used to produce 100s of pieces content out of ONE interview with DTC, SaaS, and B2B founders. Never say you don't know what to post after asking yourself each of these questions.

I've been a copywriter for 6 years. Writing for agencies, DTC founders, SaaS companies and more. Following the likes of @ShaanVP and @thesamparr and of course my own trial and error -- I wanted to share some of my learning. How to write hooks that don't suck. ⤵️

We live in a world where trust is the most expensive form of currency. So making sure you're investing the right amount of time into building this is vital. Time is what is going to buy that trust -- not $$. This is how we built it at @my_obvi.

We've helped over 40 leading SaaS companies acquire new clients, grow their presence, and improve their lead gen efforts. And this is a huge problem we've noticed in thinking patterns that we're continuously working on fixing: How B2B execs BUY. This has changed significantly over the last couple years. A lot of marketers are relying solely on Google ads and SEO to drive pipeline to their business. But ask yourself -- what do YOU do when looking for a service provider? You were most likely asking your community or your friend group their thoughts, and searching on social media on who recommended X service provider. I promise you -- it's the same as your potential buyers. So you need to turn your customers into advocates that WANT to recommend you. For whichever reason - whether it's because you've been incredibly beneficial to them, they're incentivized to do so, etc. Make your customers your advocates so potential buyers can look your company up on socials and see what people are saying. It's a huge unlock.

Charity begins at home. And so does education. So if your personal finances are not prioritized, then as a business owner, I don't see how you can prioritize your business finances. Let me explain:

Measuring the success of your content on EVERY single content piece is the dumbest thing you can do. Here's why.

Give customers an Amazon-like return process ✅ Make money on something that costs you money ✅ Automated and tailored returns process ✅ We turned our returns into profit. And so can you in our new resource. Like & reply with “return", I’ll DM it to you. (MUST BE FOLLOWING)

Pre-built templates for cash flow — yay or nay? We just launched a template of OUR G Sheet cash flow tracker for you guys to use and implement for your own business (link to access below) And I was asked in a previous post if they’re sufficient for all business scenarios, or is customization often required… One of the disclaimers in our template is exactly that — CUSTOMIZE! What we did is create a baseline for what every business should be including in their cash flow model. A kickstarter if you will — that saves you an incredible amount of time so you don’t have to make it from scratch. The more you customize, the better it’ll be for your business. We’ve outsourced and automated our cash window by using Upcouting who’re the ones that created this template for those who need it. They’ve incorporated different plugins that pull data from Triplewhale and Shopify which is where all our ad spend and revenue data lives. The co founder @Abir_CPA created a whole loom taking you through it, showing EXACTLY how to use it. Make sure to check that out to know how to customize it in the best way for your needs.

Even if your company is profitable – you still need a comprehensive and clear cash window. Just bc you’re not predicting any runway or burn, you still need it when it comes to making investments and key decisions for your business.  Like BFCM, for example… If you need to stock up on a ton of inventory, you need to know if you have enough cash to do so. ❓If you do, what’s your budget? ❓If the budget is X on inventory, how much do we have for ad spend?  ❓If we’re financing ad spend on these terms, how does that impact cash? To do this properly especially if you’re starting out, it can be incredibly difficult. We went through it, so we created a pre built template of OUR cash flow tracker for you to implement NOW. Get access below 👀👀

The cash flow tracking system that we used to grow to $75M in sales... Instead of building it out yourself - we made things easier and created a pre-built template you can use TODAY. Steal our $75M cash flow tracker template ⤵️ Like & reply "cash" and I'll DM it to you.

We had 129 live attendees at our CX webinar yesterday 🥳 I can’t thank the @gorgiasio team, my team, and all the attendees enough for coming on and truly staying engaged from start to finish 🙏 @Romain_Lapeyre was a solid co-host and it was a fantastic session PACKED with valuable insights on CX, implementing AI and well…you’ll see soon enough. I can’t wait to get the full recording and share all the clips for those that missed it.

Another successful webinar ✅ Happy client ✅ 129 live attendees ✅ SaaS Marketing done right: One happy customer (Obvi) educating 129 potential customers. On to the next one!

Every time I see B2B founder’s content – something in me dies Ok joking joking…but I do see a lot of people’s content that just doesn’t sound like a real person. Because of what we do at @GaaSForSaaS in helping SaaS tools market themselves in a more approachable/personable way, a lot of our client meetings surround these questions: What do I post? How do I make it related to the B2B software/service that I’m selling? How do I make my content stand out? So it’s time we address it But this is a huge topic that needs a few parts – so let’s focus on the first. 🧠Re-framing your mindset Let me be clear: you ≠ product/service; your product/service ≠ you While your goal is to get leads, ONLY talking about your product/service is not going to get you anywhere. Tbh that’s probably why you’re not achieving your goal. 🔑 People buy from people…and people follow people So following someone who’s too professional and putting out content like everyone else? Unfollow. So this is basically step 0 for what do you post: you don’t need to “create” content to build a personal brand. Whatever you’re talking to your friends or family about regarding your company and your day to day and what you face as you build – tell the internet too. ✅Document and show a reflection of who you are and what you’re building on the internet. ✅Reframe your mindset to understand that showing an inauthentic side of yourself (i.e. too professional) or not having any opinions whatsoever can be smelled from far away

3 Roles we're hiring for at @chewonthisdtc and @GaaSForSaaS 1) Sales / Account Executive - Target OTE: $250K 2) Killer B2B Marketer who wants to build & market some of our new products from the ground up Starting Base: $120K 3) Influencer Manager -Starting Base $80K DM me!

Ecom founders, marketers, and operators don’t buy the same way anymore… You have to tick these 3 things in your go-to-market approach to get yourself in their tech stack

SaaS tools not utilizing webinars are missing out on a HUGE opportunity to educate others on their value props… Here’s 3 reasons why webinars are a necessity in your marketing efforts ⤵️

In February we launched our CX automation playbook and honestly…a lot has changed We had talked about things like how to build a CX team and how we automate our tickets with Gorgias in that playbook But Gorgias has changed, and so has our approach – and ever since their release of their AI Agent last week, it’s completely changed the CX landscape overall… So we have to talk about it all – @Romain_Lapeyre, CEO of @gorgiasio, and I are going live July 11th at 3pm ET to show you how you can modernize your CX How to increase customer retention using CX, how to implement AI, and debunking the doubts you probably have – we’re covering it all. See you there. Grab your free ticket, linked below 👀⤵️

Happy Sunday – these are my favorite content days Get to sit down and really go into my brain and write my day away. So here’s a tactical guide to what you can do TODAY to start your own content creation journey and create content that you wish you had 1-3 years ago. 🧵⤵️