Nine percent of carbon emission in the manufacturing sector comes from paper and pulp production - cut #print volume (and waste) with Gelato bit.ly/2BQHwJb
Christian Sæterhaug, Gelato #CMO: "Of all the companies I’ve met with, I’m yet to find one that knows how much #print they throw away" (we believe it's normally around 40-50 percent) bit.ly/2BQHwJb
WEBINAR: Gelato #CMO @ChristianGelato has met with over 300 companies in 3 and a half years, here he shares the 5 most common potential pitfalls when #printingbit.ly/2BQHwJb
“Until recently, the career path [of #CMO to #CEO] was not a common one. But as brands assign more responsibility and credibility to their top #marketers, it's becoming a more frequent trajectory” buff.ly/2BOgfs4 (via @adage)
Growth in #marketing budgets stalled in 2017, shows Gartner study - "The time has come for marketing to show its financial management credentials" says research director gtnr.it/2Ae8L3C
"Consumers trust, enjoy and gain a deeper understanding of information read in print" finds international survey of over 10,700 consumers bit.ly/2i9O8yJ#print#brandmanagement