What a day. 🌊⚓ Last week, Hawke Media and our founder & CEO, @ErikHuberman, hosted an incredible group of founders, marketers, operators, and industry leaders for an invite-only afternoon on the water in Marina del Rey. From new connections to fresh perspectives, the energy on board was unmatched. Thank you to everyone who joined us and made it such a memorable afternoon. Until next time!

Everyone's got that one marketing belief they'll defend no matter what. We asked the Hawke team for theirs: 📖 Storytelling is everything. If you can tell an engaging story and give people a reason to buy into something beyond "buy now," you're already ahead. 🤝 Events and in-person experiences are the future of marketing. In a world dominated by screens, people are craving real human connection more than ever. What's a marketing hill you'll die on? 👇

Pick an emoji to find the growth lever your brand's been overlooking (and why it matters) 👀 📩 Email & SMS Your highest-margin channel, and the one most brands underuse. Paid buys the click. Owned keeps the customer. We'd build the flows that turn your list into reliable revenue. 🎯 Retargeting Most of your traffic leaves without converting. Retargeting re-engages that warm demand and turns almost-customers into actual ones, instead of letting them slip to a competitor. 🤝 Creators & UGC Social proof at scale. People trust other people more than they trust your brand, so we'd put creator and UGC content to work across your funnel and let your customers do the selling. 🔁 Retention This is where profit compounds. New customers are the expensive part. The real growth is in lifetime value, getting the customers you've already earned to come back and spend more. ✨ Brand The foundation performance sits on. Strong creative and a clear brand make every other channel work harder, and make you the brand people choose on purpose. Not sure which lever is yours? That's what a free consult is for. Chat with a Hawke Media growth expert here: hubs.ly/Q04fbj4J0

Could this have been a voice memo?

Same toy. New playbook. Wildly different results. Here's how we took @ZipString from "one viral moment" to 1,080% TikTok views and 628% in affiliate sales, without buying the attention back. More stories like this at hawkemedia.com/case-studies

According to his daughter, @ErikHuberman does phone calls for a living... She's not wrong. 😂

The sharpest minds. The biggest brands. The most unexpected conversations. ⚔️✨ That's what Hawkefest is all about. Our annual anti-conference returns October 1st, this year taking over the iconic Santa Monica Pier. Founders, operators, marketers, investors, and brand builders coming together to exchange ideas, discover emerging brands, and connect with the people shaping the future of commerce. We'd love to have you join us. Just make sure you apply 😉 Apply now at hawkefest.com

From AI-generated content to influencer marketing, we put some of today's most talked-about marketing tactics on the hot seat 🔥

Storyteller, strategist, and content obsessive are all phrases that could describe Barron Rosborough, Hawke Media's Content Director. From joining Hawke Media in 2019, Barron has been the editorial heartbeat behind our brand — evolving from Content Marketing Manager into the architect of a full-scale, multi-channel media engine spanning SEO, thought leadership, video, webinars, newsletters, and beyond. Today's spotlight pulls back the curtain. Behind the award-winning campaigns, the 11,000 registrant virtual events, and the high-profile partnerships with brands like Shopify, is someone who just genuinely loves the craft. Barron leads with curiosity and conviction. He has a rare gift for knowing what resonates, and the work ethic to bring it to life. He raises the quality of everything he touches, and never thinks twice about rolling up his sleeves for a teammate. That's the kind of person who doesn't just build content. He builds culture. We're proud to spotlight him today. #EmployeeSpotlight #HawkeMedia #MarketingAgency

After 4 years of working to make this happen alongside @BrandInnovators, it was amazing to finally bring the Culture Shifters Retreat in Cabo to life with some of the most influential marketers and brands shaping culture today. 🌴☀️ From roundtables to conversations by the water, this retreat was all about real connection, fresh perspectives, and meaningful conversations with leaders from brands like Unwell, @Delta, @redbull, @OLLYwellness, @Lionsgate, @SKECHERSUSA, and more. Special thanks to our Founder & CEO, @ErikHuberman, for helping bring this experience to life alongside Brand Innovators. Grateful to be surrounded by people pushing marketing and culture forward together 🤝

Founders: Your origin story is your biggest untapped asset. 📈 Anyone can drive a first purchase. But building real emotional connection is what keeps people coming back. At Hawke Media, we uncover the real reason your brand exists and turn that emotional driver into content, creative, messaging, and experiences your audience actually connects with. Ready to build a brand that performs? Get started here: hubs.ly/Q04j40yx0

Counting down to summer with fresh ideas and the kind of conversations that lead to real opportunities. ☀️🤝 Join us at Hawke Media’s First Tuesdays Happy Hour for an evening of networking and community with founders, marketers, creatives, and operators building exciting brands. 🌴 Tuesday, June 2nd 🌴 6–8 PM 🌴 Hawke Media HQ, Santa Monica Expect yummy food drinks, entertainment, and the kind of room you leave inspired by. Spots are limited. RSVP 👉 go.hawkemedia.com/hhhawke26

Today we remember and honor the brave individuals who made the ultimate sacrifice for our freedom. #memorialday

One of the biggest misconceptions in marketing today? Thinking platforms are the strategy. TikTok, Meta, email, SEO, LinkedIn… each channel serves a different purpose in the customer journey. Marketing becomes a lot more effective when there’s actual intention behind how those channels support awareness, trust, and conversion. Reactive marketing creates noise. Strategic marketing drives growth. Want a strategy built around real business growth? Let’s talk 👉 hubs.ly/Q04fbj4J0

Your growth deserves more than a set-it-and-forget-it approach. At Hawke Media, every strategy is built around your data, your funnel, and your goals. Not a template. Not last quarter's playbook. Add in our proprietary AI, ongoing team training, and relationships with 100 top marketing and tech partners, and you've got a team that's constantly evolving alongside your business. Curious what that looks like for your brand? Grab a free consultation and let's chat. 👉hubs.ly/Q04fbj4J0

Our founder & CEO @erikhuberman put on a suit of armor and showed up to the Santa Monica Pier. Because that's what builders do. They show up. They fight. They build through uncertainty. And they surround themselves with people ambitious enough to do the same. That's Hawkefest 2026: ⚔️ Founders, marketers, and operators building what's next 🚀 Emerging brands, fresh ideas, and the people shaping commerce 🏰 Immersive experiences across the Pier 🤝 Connections that turn into opportunities If you're building something worth defending, you belong here. Early bird tickets are live — prices go up June 1st. Apply at hawkefest.com