How does a brand become "cultural shorthand?"
Harris Poll ID'd Gen Z adults' fave brands Q-t-Q: Poppi & Timberland, followed by #Ozempic
How do #prescriptiondrugs fit in consumers' brand-love?
tinyurl.com/4jv4u425
How 1 product can become synonymous with an entire category
Consumers trust brands > than institutions in 2025 via @EdelmanPR#Trust Barometer
People want brands to "do good" in terms of biz & mission and to help them "feel good" as well - dual expectations
tinyurl.com/2kesucwj
Implications for #healthcare esp #retailhealth#hcsm