Discovered Boring Mattress through this thread yesterday, mostly because of their domain name.
Short domain names always get me aroused, but this one hit a little different.
Why? It’s super similar to the first domain I ever bought—a 4-letter .co I grabbed at 17 years old, for the insane price of $400.
Can you guess the name?
Anyways, had some fun playing around with a couple of Boring Mattress ads:
At what point in business do you buy a six-figure domain?
Does it matter?
Do consumers care from your perspective?