The elevator pitch is dead.
For years, founders have been coached to cram their entire business into a 60-second monologue, in case they corner a VC in an elevator. That's not how real conversations work — and it's not how investors decide what to look at next.
When I meet a founder and ask what they're working on, I want a normal answer. One sentence. "We're helping people do X by offering a service that does Y." If I'm interested, I'll ask questions. If I'm not, I'll say so and we both move on.
A canned, rapid-fire pitch doesn't make me lean in. It makes me wonder why you're talking at me instead of with me. The founders who actually raise well speak plainly about their business, answer questions directly, and send a clean executive summary afterward. The pitch isn't a performance. It's the start of a conversation.
If you're prepping to fundraise, throw out the script. Be able to explain what you do in plain English, and trust the investor to ask for the rest.
From The Fundraising Rules — the chapter on getting the meeting.