Joined April 2007
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There are 5 frameworks you need to master as a strategist.
These 5 frameworks made selling and working on strategy a breeze during my time with Apple, Disney, and Uber.
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the best strategists are money obsessed.
strategy is all about making a plan with the limited resources you have.
that limited resource is often money.
the problem is most strategists never get stuck into the money conversation.
they leave that to the account directors.
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whereas this is 100% the domain of strategy.
because when you talk production and media upfront,
strategy stops being theoretical
and starts becoming a decision.
that’s why I always use a Blueprint slide in my presentations.
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👉 if you're interested in learning how to add strategy into how you present,
i'm running a free workshop on Instantly Improve Your Work With 5 Strategy Frameworks
it’ll be recorded, but seats are limited.
sign up here: strategyfinishingschool.com/…
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this should be mandatory to read before becoming a planner.
the JWT Guide to Planning.
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5️⃣ Market Research Questions
Once you have the historical picture, it is now about looking at where the brand currently is, these questions help you understand today’s picture and the challenges the brand face
you can get a copy of the guide here - plannersphere.pbworks.com/f/…
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if you’re interested in learning the 5 frameworks essential for strategists, come along to my free workshop.
You can sign up for a limited seat here (500 limit) - strategyfinishingschool.com/…
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Comms Framework is a strategist’s secret weapon.
the key to integrated campaigns.
it’s one of the top 5 frameworks I use most often.
HOWEVER we often don’t get to see this framework in action.
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👉i’ll be sharing my 5 strategy outputs at a free workshop.
sign up link here: strategyfinishingschool.com/…
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There are 5 frameworks you need to master as a strategist.
These 5 frameworks made selling and working on strategy a breeze during my time with Apple, Disney, and Uber.
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I’ll share them with you at an upcoming free workshop.
👉 Seats are limited, so sign up! strategyfinishingschool.com/…
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marketers should NOT write creative briefs.
a marketing brief and creative brief are NOT the same thing.
marketing briefs look at the problem from the business POV.
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Creative Brief
✅ Target Audience
✅ Consumer Problem
✅ Consumer Goal / Action
✅ Single Minded Proposition (Insight RTB)
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👉 if you’re interested to Instantly Improve Your Work With 5 Strategy Frameworks
You can sign up for a limited seat here (500 limit): strategyfinishingschool.com/…
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A Strategy On A Page makes strategy easy to understand
if you’re starting out in strategy, keep practicing this process.
if you are stuck during your research phase, use this as a guide
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the Strategy on a Page demonstrates your thinking,
guides your research and tells the story using this format.
it makes the unfamiliar, familiar.
this is the exact same model I used writing strategy for brands like Disney and Uber.
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👉 i’ve got a workshop where I teach you the easiest way to write strategy. If you’re interested, sign up here: strategyfinishingschool.com/…
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