Founder, The Performance Advisory Group | Designing performance systems for elite sports organizations

Joined April 2009
1,561 Photos and videos
Justin Su'a retweeted
"Did you pay the price for greatness?" EPISODE RE-RELEASE: The Best of The Playbook: Justin Su'a- Why Success Feels Empty & How To Engineer Your Identity Beyond Achievement @Justinsua
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Justin Su'a retweeted
“Everyone has a plan until they get punched in the face.” — Mike Tyson When things don’t go according to plan: Will you quit? Will you give up? Or will you respond on purpose with purpose? -@Justinsua
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Justin Su'a retweeted
Reminder for myself that I needed today!
7 May 2025
Be yourself.
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Justin Su'a retweeted
This clip was too good to trim! 5 things the best in the world do to navigate the big moments from @justinsua: 1️⃣ Embrace the nerves 2️⃣ Keep things in perspective 3️⃣ Trust in their preparation 4️⃣ Act in spite of how they feel 5️⃣ Focus on what they can control
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The questions we consistently ask our kids become the questions they consistently ask themselves.
Replying to @Justinsua
@Justinsua & his wife developed a simple bedtime routine/system designed to help their children become: More optimistic, Lifelong learners and to focus on what they can control. I would love that for my kids!
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🙏🏽
“The gap between where you are and where you want to be is not what you think. It is not talent. It is not effort. It is not access to better information or better people. It's what you do on any ordinary day. Those days where nothing is on the line, nobody is watching, and the easy thing is to let your process slide just this once. That is where consistency lives or dies. Not in the big moments, but the invisible ones.” -@Justinsua
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Justin Su'a retweeted
"People will praise in public what you practice in private." @Justinsua @DigginDeepShows
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The athletes I work with are elite at getting things done. They love to train, to grind, to check the box. But sometimes, that very strength becomes the problem. The drive to do more can get in the way of doing what matters most. That’s the difference between a clock approach and a compass approach to your system. The clock is about time—reps, hours, output. The compass is about direction—priorities, standards, what actually moves the needle. A lot of people initially default to the clock approach: More swings, more lifts, more film, more work. But without the right direction, you just become more efficient at the wrong things. Direction is more important than speed. Don’t just ask yourself, “How much am I doing?” Instead, ask, “Is this actually moving me forward?” Get the compass right, and let the clock follow. Try it: Before your next work block, take a moment to pause. Ask yourself why you’re about to do what you’re about to do. Clarify the purpose behind your actions—let your direction guide your effort.
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Justin Su'a retweeted
"Wednesday Wisdom" from @Justinsua Well-worth the time to read & reflect on / think about...
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Perception is personal. Each of us views the world through the lens of our own experiences, capabilities, and circumstances. Where one person sees obstacles, another might see opportunities. Someone who has been burned by past failures may hesitate to take risks, while someone who hasn’t faced those setbacks may take progress for granted. Psychologist Dennis Proffitt’s research reminds us that perception isn’t just about eyesight—it’s shaped by mindset, attention, and past experiences. The same situation can look completely different depending on who is looking at it. Effective leaders don’t just demand that others see things their way. They take the time to understand how each individual perceives the situation. Before correcting, challenging, or pushing, they pause to consider: What does this look like from their perspective? What’s weighing on their mind? The best leaders recognize that before you tell people where to look, you must first understand what they see.
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Effort doesn’t guarantee results. But results always require effort.
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“It ain’t what you don’t know that gets you in trouble. It’s what you know for sure that just ain’t so.” - Mark Twain
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Justin Su'a retweeted
Direction matters more than speed. Don’t just ask, “How much am I doing?” Instead, ask: “Is this actually moving me forward?” Let direction guide your effort. h/t @Justinsua
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Justin Su'a retweeted
"The leaders of great teams know: What you tolerate becomes the standard. What you ignore becomes permission. What you repeat becomes the culture. Excellence isn’t accidental; it’s engineered with intention and systems." @justinsua @pagpros
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This weekend, I had the chance to speak at the 42X Conference in Fresno, CA, where I shared some principles of building high-performance systems. One of the key ideas was: you can create something great, but if there’s a zero in the system, the entire thing collapses. No matter how strong your system appears, anything multiplied by zero becomes zero. You can have all the skills, discipline, intelligence, and talent in the world, but if there’s a "zero" in the equation—cheating, lack of integrity, or a corner you consistently cut when no one’s watching—that single zero doesn’t just subtract from the system; it erases everything. You can’t outwork a lack of integrity or outperform the consequences of being a toxic teammate. Character is the ultimate multiplier—it either elevates everything or wipes it all out. Where is the potential zero in your system right now? If left unchecked, it will eventually surface. You’ve worked too hard to let one zero take it all down. Try it: Set aside five minutes today. Identify one potential “zero” in your system—a habit, shortcut, or standard you’re not fully living. Write it down honestly, without justifying or minimizing it. Then, choose one clear action you’ll take to address it right away. Small adjustments now prevent total breakdowns later.
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Justin Su'a retweeted
“Hurricanes will reveal the things that are solid and expose the things that are not.” I love this analogy about how to navigate adversity and failure from @Justinsua
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Justin Su'a retweeted
Hear firsthand from @obiemegano as he shares how working with @justinsua helped shape the direction of his career and life. 🎧 Check it out: youtube.com/watch?v=fSm-3Dqe…
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