MEPRA is honoured to welcome H.E. Hend Al Otaiba, Founder & CEO of HAO Strategies, MEPRA Fellow, and Senior Leader in Strategic Communications and Global Affairs, to deliver our opening keynote. Her Excellency previously served as the UAE Ambassador to France. Her work has helped shape strategic communications, diplomacy and global engagement for the UAE. 🗓️ 23 June 2026 ⏰ 8:30 AM – 1:30 PM GST 📍 Saadiyat Rotana Resort & Villas, Abu Dhabi Registration closes today, register here: mepra.org/events #MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

⏳ 1 WEEK TO GO! The #MEPRA UAE Leadership Majlis is almost here, and registrations are closing today. Don't miss your chance to join senior communications professionals in Abu Dhabi for a day of bold conversations, and insights that look ahead to what's next for our industry. This is the room to be in. 🗓️ 23 June 2026 ⏰ 8:30 AM – 1:30 PM GST 📍 Saadiyat Rotana Resort & Villas, Abu Dhabi Register now: mepra.org/events #MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

The UAE Leadership Majlis is nearly here, and spaces are filling up fast! If you have not registered yet, now is the time. On 23 June, senior communications leaders will come together in Abu Dhabi for an exceptional day of sector-specific conversations, led by a strong lineup of industry leaders. Topics will span resilience, leadership, reputation, AI, talent and what comes next for our industry, all under this year's theme: Emerging Stronger: Shaping What Comes Next. It is a timely one. The conversations in the room will not just reflect the moment we are in, they will help define what follows. Spaces are limited. Registration closes 16 June. 🗓️ 23 June 2026 ⏰ 8:30 AM – 1:30 PM GST 📍 Saadiyat Rotana Resort & Villas, Abu Dhabi 🔗 Register now: mepra.org/events #MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

📣 INDUSTRY NEWS 📣 #mepramember Burson announced that Jonty Summers will join the agency as Head of Corporate Affairs at the end of June. Summers joins Burson from Hanover, where he spent ten years as Regional Managing Director establishing and running their advisory business in the Middle East. His extensive career includes senior leadership roles at Edelman, where he was Senior Vice President for the Corporate Practice across the Middle East. Prior to this, Summers was Managing Director at Bladonmore in London, before transferring to Abu Dhabi in 2009. He began his career as a journalist and then worked in publishing in London. Read more 🔗 news.mepra.org 🗞️ Are you a member with news to share? Submit it to community@mepra.org and let us share it with our industry community of over 39,000 professionals. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

The #MEPRA UAE Leadership Majlis is almost here, with just 2 weeks to go and seats filling fast! Join senior communications professionals for a morning of real conversations, bold ideas, and a look at what's coming next for our industry. 🗓️ 23 June 2026 ⏰ 8:30 AM – 1:30 PM GST 📍 Saadiyat Rotana Resort & Villas, Abu Dhabi Registration deadline: 16 June 2026 Register now via 🔗 mepra.org/events #MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

Another amazing SMIC Drop-In in the books! ✨ Our second gathering of the year brought together new faces, familiar ones, and the kind of conversations that remind us why we do what we do. A huge thank you to Cornelia's Craft Kitchen for the warmest of welcomes and the perfect setting for a morning well spent. Thank you to everyone who joined us. Until next time! 🤝 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #morewithmepra #SMEs #meprasmic

As part of our #MEPRA25 series celebrating our community, we're proud to spotlight Iman Asante, Strategy Board Member of MEPRA, and Managing Director at BLJ Worldwide. Recognising the leaders who understand that any industry is only as good as its standards, and who show up, year after year, to help raise them. If you're one of those people, we want to hear from you. The MEPRA Awards celebrate the best in communications and public relations across the region, shining a spotlight on the talent, creativity, and excellence driving our industry forward. Submit your entries at mepra.org/awards before 16 July 2026. #MEPRAat25 #25YearsOfMEPRA #MEPRA

Case in Point: H₂Oman! 🏆 Discover the secrets behind this award-winning campaign with Gambit Communications’ Showkat Rather, Associate Account Director – Sustainability & ESG, and Maryam Al Ansari, Junior Account Executive. In this exclusive session they’ll break down the objectives, strategy, challenges, and results of the #2025MEPRAAwards Gold-winning campaign in Best Use of Thought Leadership, and Bronze winner in Best Campaign in Oman and Best Corporate Reputation Campaign. What you’ll gain: ✔ Insights into what makes a campaign award-worthy ✔ Key takeaways to elevate your own strategies ✔ 5 CPD points 📅 When: 1 July 2026 🕒 Time: 12:30 PM - 1:15 PM GST 💻 Where: Virtual Session via Zoom FREE & exclusive to MEPRA members! Reach out to community@mepra.org to register. #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #mepraacademy

Let's give a warm welcome to the talented team at Dubai Airports, our newest member joining the #MEPRA community of over 1,300 comms professionals in the Middle East! Dubai Airports owns and manages the operation and development of both of Dubai's airports - Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC). The gateway to Dubai, DXB is defined by a guest experience that’s second to none, driven by innovation, and powered by people. As a member of the MEPRA Community, you join in-house and agency communications professionals across the Middle East. You'll not only be part of the biggest network of comms pros in the region, but also gain access to FREE monthly training, mental health support, mentoring, job ads, awards, speaking & branding opportunities, and discounts to events! Don't miss out on all the amazing perks, become a member today! Find out more mepra.org or email community@mepra.org #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #publicrelations #morewithmepra

The line-up continues to grow, and we couldn't be more excited. We're pleased to introduce more of the senior leaders who will be joining us at this year's UAE Leadership Majlis on 23 June. 🔹 Brian Lott – Mubadala 🔹 Dana Banuta – Senior Internal Communications & Employee Engagement Advisor 🔹 James Morley – Coppers Brook Group 🔹 Justin Kerr-Stevens – Northbourne Advisory 🔹 Mahmoud Fansa – GE Vernova 🔹 Mazar Masud – M42 🔹 Neda Shelton – Solutions Plus 🔹 Ziad Hasbani – Weber Shandwick MENAT 🗓️ 23 June 2026 ⏰ 8:30 AM – 1:30 PM GST 📍 Saadiyat Rotana Resort & Villas, Abu Dhabi To register, please contact community@mepra.org. Registration deadline: 16 June 2026. Thank you to our partners supporting this year's Majlis: Gold Partner Mubadala, Gold Insights Partner CARMA, Silver Partner G42, Bronze Partner Telum Media, and Supporting Partners Weber Shandwick, North Seventy Five, First & Ten Productions and Tales & Heads. #MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

📣 INDUSTRY NEWS 📣 #mepramember Brazen MENA announced four new client wins across fashion, lifestyle, retail and hospitality, spanning both B2C and B2B. The appointments signal continued growth momentum for the agency, with additional mandates currently underway. Read more 🔗 news.mepra.org 🗞️ Are you a member with news to share? Submit it to community@mepra.org and let us share it with our industry community of over 39,000 professionals. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

One week to go! Have you registered yet? In times of uncertainty and pressure, Internal Communications becomes critical. Organisations are expected to provide clarity, alignment, and trust, often without having a structured system in place. Join us for this insightful session with Kateryna Byelova, CEO at Sage XP, as we explore findings from a GCC-wide study covering 170 organisations, and unpack how Internal Communications is evolving across the region and where it is falling short. In this session, we will cover: ✔ What Internal Communications actually looks like across the GCC today ✔ Where the gap between communication activity and real impact appears ✔ What drives clarity, alignment, and trust inside organisations — and what breaks it ✔ What this means for the role and structure of Internal Communications functions 📅 Date: 11 June 2026 🕧 Time: 12:30 PM – 1:30 PM GST 💻 Where: Virtual via Zoom Best suited for intermediate to advanced professionals, including Communications, HR, and Corporate Culture leaders, as well as business leaders responsible for employee alignment. Open to all. Reach out to community@mepra.org to register. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #learning

Across every market, some campaigns stand out for all the right reasons. From consumer and corporate communications to public awareness and social impact initiatives, the Best in Market category celebrates work grounded in strong strategic thinking, cultural relevance, and impactful execution. Let your work take centre stage, for more information and to submit your entries visit: mepra.org/awards Final deadline: 16 July 2026 11:59 PM GST MEPRA extends its gratitude to its valued partners for their continued support: Diamond Partner: Memac Ogilvy Gold Partners: Weber Shandwick, CARMA, and Mubadala Silver Partner: Bayer Middle East Category Partner: Telum Media (Best Use of Media Relations – B2B) Supporting Partners: First & Ten Productions, Burson, Matrix Public Relations and Place Communications #MEPRA25 #MEPRAat25 #MEPRA #MEPRAAwards #PRawards

📣 INDUSTRY TALKS 📣 #mepramember Burson released The Credibility Paradox, a new report showing that there is a variance in how AI-generated answers about brands and companies are believed by audiences. The original research and findings advance the conversation around Generative Engine Optimization (GEO) from a technical exercise focused mostly on visibility and sources cited to a strategic reputation opportunity centered on believability. Read more 🔗 news.mepra.org 🗞️ Are you a member with news to share? Submit it to community@mepra.org and let us share it with our industry community of over 39,000 professionals. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

📣 INDUSTRY TALKS 📣 In this latest article, #mepramember W7Worldwide Co-founder and Director Abdulrahman Inayat explores the concept of By Whom: The Speaker's Identity as Part of the Value, and why the speaker's identity is now inseparable from the value of the message itself. The impact of corporate messaging is no longer determined solely by what is said; it is increasingly shaped by who says it. This shift—captured by the concept of By Whom—has repositioned the speaker’s identity at the core of the communications equation, making executive visibility a fundamental element in building trust and shaping public perception. In a fast-moving and highly interconnected business environment, the absence of leadership is no longer a mere organizational detail; it can directly influence an organization’s image and standing. Read more 🔗 news.mepra.org 🗞️ Are you a member with news to share? Submit it to community@mepra.org and let us share it with our industry community of over 39,000 professionals. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

Three weeks to go ⏳ The UAE Leadership Majlis is nearly here, and if you haven't registered yet, now's the time. On 23 June, senior communications leaders from across the region will come together in Abu Dhabi for honest conversations on resilience, leadership, reputation, AI, talent and what comes next for our industry. This year's theme, "Emerging Stronger: Shaping What Comes Next," says it all. The focus isn't just on navigating uncertainty, it's on helping shape what comes after it. Spaces are limited. Registration closes 16 June. 📩 To register, contact community@mepra.org 🗓️ 23 June 2026 ⏰ 8:30 AM – 1:30 PM GST 📍 Saadiyat Rotana Resort & Villas, Abu Dhabi We sincerely thank our partners for supporting this year’s Majlis: Gold Partner: Mubadala Gold Insights Partner: CARMA Silver Partner: G42 Bronze Partner: Telum Media Supporting Partners: North Seventy Five, First & Ten Productions and Tales & Heads. #MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

One week to go! Have you registered yet? 💬 Small & Medium Independents & Consultants: Drop-In 💬 Are you a small or medium independent or consultant? This one's for you! Join our Small & Medium Independents & Consultants Committee members for a drop-in at Cornelia's Craft Kitchen, a relaxed space to network, share insights, and explore opportunities for business growth. Got challenges to tackle? Ideas to share? Join us! Open to MEPRA members and non-members alike. Registration is essential. Reach out to community@mepra.org to secure your spot. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #morewithmepra #SMEs #growingtogether #support #communications #pr #networking #meprasmic #consultants

📣 INDUSTRY NEWS 📣 #mepramember Hanover Communications announces the appointment of Samantha Gregson Donnelly as Managing Director for the Middle East. Samantha has been with Hanover for six years and currently leads the firm’s Corporate Practice in the region. A graduate of the University of Cambridge, she brings more than 19 years’ experience across media and strategic communications, advising CEOs and senior leadership teams across the GCC on corporate reputation, crisis management, communications strategy and executive positioning. Read more 🔗 mepra.org/events Are you a member with news to share? Submit it to community@mepra.org and let us share it with our industry community of over 39,000 professionals. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

Happening this week! Don’t miss out. Case in Point: Go for More by e& 🏆 Discover the secrets behind this award-winning campaign with Weber Shandwick MENAT’s Noha Serageldin, Senior Consultant. In this exclusive session Noha will break down the objectives, strategy, challenges, and results of the #2025MEPRAAwards Gold-winning campaign in Best Collaborative Partnership Campaign and Best Corporate Reputation Campaign. What you’ll gain: ✔️ Insights into what makes a campaign award-worthy ✔️ Key takeaways to elevate your own strategies ✔️ 5 CPD points 📅 When: 3 June 2026 🕒 Time: 12:30 PM - 1:15 PM GST 💻 Where: Virtual Session via Zoom Platform FREE & exclusive to MEPRA members! Reach out to community@mepra.org to register. #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #mepraacademy

Eid Mubarak from all of us at #MEPRA! Wishing you a joyful Eid al-Adha filled with peace, happiness, and special moments with your loved ones. #MEPRA25 #MEPRAat25 #25YearsOfMEPRA #EidMubarak