aguea asia
Marcos H Woehrmann
@marcosw
Senior Staff Scientist at Thermo Fisher
Joined March 2008
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Marcos H Woehrmann
@marcosw
21 Jul 2009
Oops apparently it's twooshes, twooshies is something very different.
Marcos H Woehrmann
@marcosw
21 Jul 2009
At e&o with the spouse discussing twooshies
Marcos H Woehrmann
@marcosw
19 Jun 2009
3GS - now with more snappiness
Marcos H Woehrmann
@marcosw
17 Jun 2009
iPhone 3.0 software now available...
Marcos H Woehrmann
@marcosw
17 Feb 2009
hail never came, gave up and went to school
Marcos H Woehrmann
@marcosw
17 Feb 2009
at Peet's, waiting out the forecast hail storm...
Marcos H Woehrmann
@marcosw
10 Oct 2008
puzzle pirates calls people to confirm large charges "there's a mom in Turkey I've spoken to a lot, 'yes I want my son to have a monkey'".
Marcos H Woehrmann
@marcosw
10 Oct 2008
avoiding chargebacks is key; if anyone asks for a refund on a credit card they get.
Marcos H Woehrmann
@marcosw
10 Oct 2008
pre-paid cards have a >20% cost, vs. 2% for credit cards and paypal. SMS sucks, 50% carrier markup 10% cost
Marcos H Woehrmann
@marcosw
10 Oct 2008
on puzzle pirates: users value their time at $0.25/hour (no room for chinese gold farms)
Marcos H Woehrmann
@marcosw
10 Oct 2008
rare or unique items good for revenue. also having things fall apart means you have to keep buying things over and over again.
Marcos H Woehrmann
@marcosw
10 Oct 2008
cohort analysis shows you if you are doing better or worse then historically.
Marcos H Woehrmann
@marcosw
10 Oct 2008
revisit rate driven by: product depth and community
Marcos H Woehrmann
@marcosw
10 Oct 2008
high retention is good, it gives you a long tail. "Retention is an incredibly, incredibly part of lifetime value".
Marcos H Woehrmann
@marcosw
10 Oct 2008
if you are good at metrics you can predict what the lifetime value of customer is within a week, this is important for making ad buys
Marcos H Woehrmann
@marcosw
10 Oct 2008
you figure out your lowest cost-per-acquisition source and spend more money on them and kill the ones that are more expensive.
Marcos H Woehrmann
@marcosw
10 Oct 2008
@jfinalyson funnel design is the page flow, i.e. what questions do you ask during registration, how many pages, etc.
Marcos H Woehrmann
@marcosw
10 Oct 2008
clearly I'm bad at live-blogging, I tend to emphasis the stoopid things the speakers say instead of the interesting things.
Marcos H Woehrmann
@marcosw
10 Oct 2008
Viral marketing is good because it's free!
Marcos H Woehrmann
@marcosw
10 Oct 2008
Funnel design is key (landing page, fields, length).
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