Senior Staff Scientist at Thermo Fisher

Joined March 2008
Photos and videos
Oops apparently it's twooshes, twooshies is something very different.
At e&o with the spouse discussing twooshies
3GS - now with more snappiness
iPhone 3.0 software now available...
hail never came, gave up and went to school
at Peet's, waiting out the forecast hail storm...
puzzle pirates calls people to confirm large charges "there's a mom in Turkey I've spoken to a lot, 'yes I want my son to have a monkey'".
avoiding chargebacks is key; if anyone asks for a refund on a credit card they get.
pre-paid cards have a >20% cost, vs. 2% for credit cards and paypal. SMS sucks, 50% carrier markup 10% cost
on puzzle pirates: users value their time at $0.25/hour (no room for chinese gold farms)
rare or unique items good for revenue. also having things fall apart means you have to keep buying things over and over again.
cohort analysis shows you if you are doing better or worse then historically.
revisit rate driven by: product depth and community
high retention is good, it gives you a long tail. "Retention is an incredibly, incredibly part of lifetime value".
if you are good at metrics you can predict what the lifetime value of customer is within a week, this is important for making ad buys
you figure out your lowest cost-per-acquisition source and spend more money on them and kill the ones that are more expensive.
@jfinalyson funnel design is the page flow, i.e. what questions do you ask during registration, how many pages, etc.
clearly I'm bad at live-blogging, I tend to emphasis the stoopid things the speakers say instead of the interesting things.
Viral marketing is good because it's free!
Funnel design is key (landing page, fields, length).