Talked to a guy on a train from Milan to Zurich. Former warehouse worker. Never ran ads before.
He’s doing €4.1M/year with one sleep supplement. Started with €11k and a basic Shopify store.
His whole system is almost stupid simple: every night he saves 15–20 ads from TikTok Creative Center, rewrites the hook, keeps the same structure, and launches the next morning.
No brand team. No strategy decks. Just volume and pattern recognition.
He’s been sitting at ~3.1x ROAS for the past year.
I asked him what changed everything.
He said: “I stopped trying to be original. I just stopped being late.”
Most people think they need better ideas.
They just need to execute faster on proven ones.