PR and brand strategist; pres of Spaulding Comm; consulting fellow to Battlefield Leadership; Chicago native & Cubs fan

Joined June 2009
22 Photos and videos
How Stories About Your Workplace Shape Team Culture ht.ly/34Rk40

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4 ways to repair a brand's post-crisis image ht.ly/34Rk3P

Here @Words_Matter We have long been proponents of integrating #brand #purpose and business #strategy ht.ly/SJ6tB

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Brand managers are not magicians. 6 ways to link #brand #reputation and #products ht.ly/SJ6hw

What makes some brands obsolete—and what makes others last a long time? #Brand ht.ly/SJ5Ok

What a PR crisis at Huggies can teach you about brand management ht.ly/SAglb #brand #reputation #pr @bizjournals

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Why very few companies can pull off a logo redesign like Google’s ht.ly/34s7yE

Use Precise Keyword Research For Better Brand Visibility ht.ly/34qkwl

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Matt Spaulding retweeted
16 Sep 2015
The 2015 edition of World's Coolest Offices is finally here! Which office is your favorite? bit.ly/1UUC62s
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Reviewed: New Name, Logo, and Identity for Truth Initiative by Siegel Gale ht.ly/34dLrN

Preserving The “Face Of The Brand:” Burt’s Bees And Ben And Jerry’s ht.ly/Si195

8 Branding Tips: Be Your Customers’ Best Friend ht.ly/34dLrI

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Hope to see you tomorrow #Comfortech at my strategic #marketing in 4 steps presentation 9/18 at 2:30 #HVACR ht.ly/S2rju

Hope to see you at my #Comfortech pres next wk: A 4-Step Process to Creating a Strategic #Marketing Plan ht.ly/S2pGV #HVACR

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How to build your #brand on #instagram ht.ly/RyHpd

How well do brands know their audience? How well do you know yours? #brand ht.ly/RyHgB

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5 PR strategies that can help any start up today #PR ht.ly/RyH0M

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How to tap the power and potential of #publicrelations ht.ly/Rv9Rb