The South African Gambling Impact Study, conducted in May 2026 among 1 028 South Africans who had gambled online in the previous 30 days, aimed to understand the hidden human cost of online gambling. It found that:
• 57% of participants had sacrificed essentials such as groceries, airtime, transport money, rent or debt repayments to fund their gambling;
• 29% had borrowed money to gamble;
• 59% admitted to chasing losses by placing another bet on the same day after losing;
• 28% were unaware that gambling operators provide limit-setting tools designed to manage spending;
• 61% of respondents were women, challenging traditional assumptions that online gambling is predominantly a male behaviour;
• 26% spent more than 10% of their monthly income on gambling; and,
• 5% said that they could not stop gambling, even when they tried to.