Authority and honesty on the reinvention of retail, from @Digiday Media.
Joined May 2019
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16 Aug 2023
Introducing the Modern Retail Vanguard. To create this series, we selected individuals from companies like Walmart, Erewhon, Wayfair, and more, who exemplify the skills needed to succeed in today’s retail environment.
Check out the full list here: buff.ly/3KJmpyH
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Jun 13
On this week's Modern Retail Podcast, senior reporter Gabriela Barkho is joined by executive editor Anna Hensel to talk all things World Cup marketing. buff.ly/Q3IVliS
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Jun 12
Open-box marketplace Rebel, which raised a $25 million Series B last November, is now getting into the snacks category. The new section launched with better-for-you, shelf-stable brands like MadeGood, Purely Elizabeth, Chomps and Annie's, at discounts of 12-70%. buff.ly/ZLvzTV0
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Jun 11
Walmart is on a mission to prove that it has the latest, greatest and trendiest assortment, and that it can get it to you faster than anyone else. Last week, reporter Mitchell Parton flew down to the retailer's hometown of Bentonville, Arkansas for Associates Week, its annual shareholder meeting and event where it brings in thousands of employees from around the world. Here's what he found. buff.ly/ujVWmGP
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Jun 11
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year. buff.ly/bDs6kYZ
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Jun 11
The quadrennial men’s World Cup is one of the biggest sporting events in the world, giving global soccer players and fans a once-in-a-lifetime chance to see their team take home the prize. And with billions of viewers tuning in from around the world, it is also a rare opportunity for brands to capitalize on the frenzy. Four years after Qatar, that now includes grooming brands looking to use the power of soccer to reach the evolving male beauty consumer base. buff.ly/B1ZVWG4
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Jun 11
The growing meat snacks market is attracting new brands like Singing Pastures to jump in to challenge incumbents, even as major startups like Chomps and Archer continue to dominate the better-for-you subcategory. buff.ly/1GQ2q9s
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Jun 11
Walmart executives are training associates to use AI widely throughout the organization. For example, store managers can create digital dashboards for scheduling, or merchandising associates can turn dense text into useful graphics. buff.ly/SBj7ahu
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Jun 10
In-store media is the value brands seek beyond established digital inventory. Sponsored by T-Mobile Advertising Solutions. buff.ly/TiEDyQn
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Jun 10
Women's intimates brand Thirdlove is entering a new category as it continues to broaden its assortment. buff.ly/A2bpFS1
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Jun 10
Ranger Station, known for unisex fragrances and candles, chose Charleston for its third store by combining customer data with on-the-ground experience. buff.ly/c72m15M
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Jun 10
As the 2026 World Cup arrives in North America, brands including Lotto, Ksubi, Nike and Adidas are using old kits, archive sneakers, national colors and fan dressing to tap into football nostalgia. buff.ly/v0Gmmps
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Jun 10
The entire retail media industry, from retail media networks to agencies and tech platforms, is showing up in full force to promote brands during the World Cup and prove the effectiveness of the sector. buff.ly/Ik93QJL
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Jun 9
As part of its larger "Sport Offense," Nike is creating what it calls "a universe of football" in the lead-up to the FIFA World Cup. buff.ly/WnXeD7H
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Jun 9
One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns tied to the tournament. Official partnerships are pricey, but there are still opportunities across host cities for brands seeking a timely halo effect. Modern Retail sat down with media buying experts to learn more. buff.ly/iQ7Hm1y
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Jun 9
One year after launching on Substack, brands are finding sales, subscribers and new customers. Here are the results brands like The RealReal and Rare Beauty have seen a year into their Substack journey. buff.ly/7axMLXI
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Jun 9
Shopping center owners hope the World Cup will provide a much-needed win for American malls. From American Dream's 39-day fan fest to Atlantic Village's restaurant play, here's how various malls are looking to attract both tourists and locals. buff.ly/vBo11rC
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Jun 9
As digital price tags have gained more prominence over the last few years, some shoppers and legislators have feared they would lead to "dynamic pricing," charging customers different prices based on the timing of their purchase or, worse, their individual data. buff.ly/SGiIDOw
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Jun 8
Brands have to pull up their inventory orders and change forecasts due to an earlier Prime Day, which will take place on June 23-26 this year. buff.ly/9ORgdoZ
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Jun 8
Walmart executives are beginning to take a more international approach to growing its higher-margin businesses such as advertising, memberships and its third-party marketplace. On Thursday, Walmart , the retailer's paid membership program, launched in Canada — the first time it has been available outside of the U.S. buff.ly/L5BNqLB
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Jun 8
Even without official FIFA sponsorship, Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup. buff.ly/Cs2JKbQ
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