We all know AI doesn't want to cite any random site. If they give out bad information, it makes them look bad. So what trust signals do they care for? Which ones matter more? And how does that change per platform? Check out the results.

The brands that figured out Meta AI early absorbed the learning curve before the market got crowded. Now they're sitting on returns that look impossible to everyone still running 2024 strategies. You still have time to be one of them. Not much, but some. #MetaAI #AIMarketing #MarketingStrategy #DigitalMarketing

People don't shop the old way. They upload a photo. Describe what they want. Google's AI filters the entire web and surfaces one answer. Your product page is one of thousands it just passed over. The new game is making sure AI sees you, understands you, and picks you when the customer asks. Go to Ubersuggest and check if you're even in the conversation. #AIMarketing #SEO #GoogleAI #Ecommerce #SearchMarketing

These are the channels buyers really discover brands on. People may say one thing, but their actions speak louder than words. We had 85 companies ask their customers how they learned about them. Literally, right after they purchased or became a lead. Check out the results.

Just like SEO, some GEO tactics have a higher ROI than others. And some are also easy to execute, while others may be harder. So the real question is, which efforts have the highest ROI and are the easiest to execute? Well, you no longer have to worry. Here's data based on 100 marketers who practice GEO.

AI systems look for repeated signals. Same brand description. Same positioning. Same expertise everywhere you show up. If your profiles are telling different stories, the algorithm doesn't know which one to trust. And when AI doesn't trust you, it recommends someone else. #AISearch #BrandConsistency #DigitalMarketing #MarketingStrategy

Owners built their lives around the five-minute lead window. Dinners interrupted. Weekends on call. Bedtimes skipped. Voice AI handles the call now. Qualifies the lead. Books the meeting. Tools like HighLevel have logged hundreds of thousands of AI voice calls, thousands of hours returned to owners who stopped trading their evenings for callbacks. The exit from the always-on trap is already built. #VoiceAI #BusinessAutomation #LeadGeneration #SmallBusinessOwner

Does leveraging more channels help with brand mentions? Check out the difference between companies that leverage only 1 channel and those that leverage up to 10. There are, of course, other factors at play, but generally the more channels you leverage, the more it helps with your brand mentions on LLMs.

AI referral traffic sits at 0.58% of total site visits. But it's closing 5.09% of sales. That gap should be the loudest signal in your analytics right now. Google sends more traffic, sure. AI sends buyers. #AIMarketing #DigitalMarketing #SEO #EcommerceStrategy

By the time your customer hit buy, they'd already found you through video, vetted you through AI search, and trusted you through reviews. 94% of purchases now involve multiple touchpoints. The brands winning aren't spending more. They're showing up earlier, in more places, in the right format. #DigitalMarketing #MarketingTips #AIMarketing #ConsumerInsights

Most marketers don’t have a traffic problem. They have a measurement problem. If you can’t clearly see what’s working, where your customers are coming from, and which channels are actually driving growth, you end up making decisions with incomplete data. That’s why I partnered with @Google and their team to break down the three-part measurement approach every business needs. If you want to grow, you need more than data. You need data you can actually trust.

How profitable is GEO? We looked at 100 businesses that leverage GEO. We found that as their visibility increased, so did their profit from that channel. Now there are 2 important things to keep in mind: 1. A lot of conversions happen from people who find you through LLMs, but you can't track them. Ex: they go directly to your site. (so the real revenue number should be higher) 2. More people are using LLMs each month, so the growing user base also helps your profitability number, assuming your visibility is maintained.

Meta AI has 1 billion active users built directly into Instagram, WhatsApp, and Messenger. At a recent marketing conference, only one hand went up when the room was asked who had a strategy for it. Most marketers are focused on ChatGPT and Gemini while completely overlooking the second biggest AI platform in the world. AI traffic is less than 1% of total site visits but already drives over 5% of sales. Customers referred through AI have a lifetime value of $325 versus $271 for Google traffic. And 41% of those conversions never show up in your analytics. In this video, I break down why Meta AI is the most underestimated channel in marketing right now, why the invisibility in your data is actually your competitive advantage, and the exact 5-step playbook to start optimizing for it before your competitors wake up. This is the same framework we use at NP Digital to help brands build visibility across Instagram search, WhatsApp, and Messenger. If your AI strategy starts and ends with ChatGPT, this is where to start.

Most site owners are going to notice the drop before they understand why. Google's AI Mode serves the answer directly. No blue links. No traffic. Just an answer your customer reads and moves on. Unless you're the one being cited. That's the new game. Get cited or get invisible. #AISearch #SEO #ContentStrategy #GoogleSearch

AI is answering roughly 10x as many calls as last year. Check out this data from HighLevel. Compared to a year ago, their system is handling roughly 10x as many AI calls as it did 12 months ago. And one of the big differences between growing businesses and declining ones is that growing ones have adopted AI at roughly 1.5X the rate of declining businesses. The technology is here. The question is, when are you going to use it?

If your content stops the second you step away, you don't have a content strategy. You have a job. The fix isn't hiring more people. It's building a system where your voice, workflow, and standards exist outside your head. That document alone changes everything. #ContentMarketing #CreatorEconomy #AIMarketing #ScalingContent

We didn't guess this. We tested it: 500 keywords, 4,300 prompts, three platforms. The result: 75% of AI citations go to pages outside Google's top ten. Rank four on Google and you have a 2.6% chance of showing up in an AI answer. This isn't an edge case. It's the new normal. If you're not auditing which of your pages are getting pulled into AI answers, you're flying blind right now. #SEO #AISearch #ContentMarketing #SearchStrategy #GEO

Are AI calls really saving a lot of time? Well, at least for SMBs it is. Check out the data from High Level. When they reviewed 562,000 AI voice calls through their system, they found 8,789 hours saved. Some people believe AI voice calls don't work, but the usage shows otherwise. The issue isn't the technology, it's the training you provide the AI. The more you put in, the better the result. And one of the biggest missed opportunities is how fast you get back to your leads. We've found that you are around 40% more likely to reach a prospect if you call within the first 5 minutes after a lead comes in, and although that might be hard sometimes with humans, it isn't with AI.

There's a channel growing faster than any paid platform right now and almost no one is optimizing for it yet. AI search doesn't just rank pages. It decides which brands get mentioned when no one's clicking. Authority is what gets you in the answer. Not ads. Not links. #AISearch #SEO #FutureOfMarketing #ContentStrategy

Everyone's racing to learn prompt engineering. That's the wrong race. When agents are handling your calls, bookings, follow-ups, and payments, the skill that matters is judgment. Knowing what good looks like when 100 automations are running without you. Experienced marketers already have this. They just haven't realized it's the only thing that scales. #AIMarketing #FutureOfWork #DigitalMarketing #MarketingStrategy