Ads @xai | too edgy to have a badge | opinions my own
Joined September 2017
- Tweets 1,988
- Following 332
- Followers 5,304
- Likes 3,119
178 Photos and videos
If you are not advertising on X, you are shooting yourself in the foot.
I have been working in marketing and advertising since 2016
My honest take:
Twitter (then) wasn't favorable as a platform to advertise most services and products. Especially products. And it was costly to run a campaign - to what end anyway? Wasn't worth it.
X is now seeing a more diverse user base. They also spend more time on the app (all data proven) the cost to run a campaign has dropped significantly.
I believe X is a viable channel for running campaigns to advertise most services and products.
The key now is letting the advertisers find their right audience
9
5
100
182,716
Absolutely, everyone will know soon. It’s a good time to arbitrage this information gap rn
Where else are you going to get audience targets that specific with a floor of $0.27 per engagement? You can do this with any kind of audience you can dream of. People are sleeping on X ads value
7
2
29
51,689
X Ads are so cheap right now it should be illegal
21
9
223
288,882
describe your startups/saas in one word
Jun 6
Dafuq are these "describe your startups/saas in one word" posts?
As if they weren't dumb enough already, the algorithm somehow decides to push them to 80k–100k people every single time and makes the whole thing even dumber.
8
18
3,160
Surprisingly the hardest problems in software are not the complicated ones. The hardest problems are those that are convoluted asf
Complicated problems are very interesting, but convoluted problems suck your soul right out of you
There is a very pure sense of accomplishment in working day and night to solve a complicated problem in an elegant way. So pushing through is fairly easy and enjoyable.
On the other end, having to decipher dumb heuristic decision trees like:
“if this boolean is an artifact of the migration from 2014, ignore it but then it was created by someone whose name starts with the letter X then respect it. But then, if there was a full moon on the day it was created then roll a dice” because of some dumb decision someone made to get shit off their plate a decade ago. Would make the most hardcore eng say “kms”
Worst part of convoluted problems is discovering requirements as you build through very loud feedback.
10
2
48
4,028
It’s insane how much utility gets stolen from the people through pointless compliance requirements and incompetent policies.
Often certain regions get cut off from new products or features purely because the policy burden isn’t worth the revenue the region brings.
The math doesn’t add up, so businesses and entrepreneurs just not serve that specific region. Like this is not some theory, I saw it happen so often.
Ofc some rules make sense, and idk what the right solution is. But it’s hard not to feel like most of these rules exist for the sake of existing or to intentionally stifle innovation for some irrational reason i have yet to comprehend.
9
1
27
1,633
I’ve had a few people ask me about this so will do a quick excerpt:
1- DO NOT BULLSHIT. Seriously. This might work for most interviews but when you are interviewing with someone competent, they will see right through it. I’d much rather hear someone say “I don’t know” over an elaborate word dump.
2- If it’s on your resume, you better be able to go deep on it and educate me. Someone who actually did the work gets excited talking about the details of their accomplishments/get interviewers to understand their work and it’s very obvious when that’s not the case.
3- Might not be true for most interviewers but when I interview people, I genuinely want to help you pass. Being able to communicate and ask for help properly is a massive signal for operating in ambiguous environments as long as you don’t beg for being handheld.
There are a few more things people mess up often, might write an X Article if there’s more interest
I root for anyone I interview, I really hope that they pass. People keep making the same mistakes over and over though, it’s a little sad
44
13
261
29,377