We broke down the full scorecard and built a decision framework for publishers.
Plus: a free tool to check your AI crawler protection status.
Full analysis: bit.ly/4pNBySe#AdTech#PublisherRevenue#AI
On crawler behavior:
Publishers called Anthropic's bot "a nightmare" that ignores robots.txt.
Perplexity scored 1/10. One exec said: "Every time you unmask an abusive crawler, it's Perplexity under the hood."
Digiday just dropped a scorecard on Big Tech's AI licensing practices.
Publishers rated every major platform. The results are... revealing.
Here's what you need to know 🧵
Google scored 2/10 overall.
The kicker? They still haven't separated AI and search crawlers.
Block Google-Extended and you might hurt your search rankings. Allow it and your content feeds the machine taking your traffic.
Fun choice.
What publishers should actually do:
Stop waiting for licensing salvation
Audit your AI crawler protection now
Implement multi-layered blocking
Maximize revenue from traffic you control
The deal isn't coming. Your protection strategy should be.
The uncomfortable math:
Microsoft has 11 publisher partners
OpenAI has 18
Meta just signed 7
That's maybe 40 publishers total.
How many publishers exist? Thousands.
Most will never see a licensing deal.
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