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Relevance @relevance

Relevance is a specialized agency focused on helping companies own their industries.

Joined March 2007
  • Tweets 36,918
  • Following 17,296
  • Followers 15,301
5,441 Photos and videos
How AI determines content relevance relevance.com/how-ai-determi…

How AI determines content relevance

If your content team still treats SEO as a keyword placement exercise, you're probably already feeling the gap between rankings and actual visibility. We've seen companies hold page-one positions...

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The complete guide to AI search metrics relevance.com/ai-search-metr…

The complete guide to AI search metrics

If you’re still defending SEO budget with rankings and organic traffic, you’ve probably had an uncomfortable conversation recently. Traffic is flat or down. Rankings look “fine.” Meanwhile, your CEO...

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7 tactics to build topical authority for AI search relevance.com/7-tactics-to-b…

7 tactics to build topical authority for AI search

Introduction The uncomfortable truth about AI search is that you are no longer competing only for rank. You are competing for retrieval, synthesis, and citation. That changes the content brief. A...

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6 best marketing analytics platforms I’ve relied on in 2026 relevance.com/marketing-anal…

6 best marketing analytics platforms I’ve relied on in 2026

Early in my career I promised a client I could tell them exactly which pages, channels, and messages were driving revenue. I was half-guessing and they could tell. That embarrassment sent me deep...

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How structured data impacts AI visibility relevance.com/how-structured…

How structured data impacts AI visibility

If your team is publishing solid content, maintaining technical SEO and still not showing up in AI answers, you are probably dealing with an interpretation problem before a ranking problem. Google...

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Do you need SEO, PR, or AI visibility (or all three)? relevance.com/do-you-need-se…

Do you need SEO, PR, or AI visibility (or all three)?

If you’re leading growth right now, this question doesn’t come up in a strategy doc. It shows up when pipeline is soft, CAC is climbing, and someone asks why your competitor keeps getting mentioned...

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The Complete Guide to How AI Search Actually Works Behind the Scenes relevance.com/how-ai-search-…

The Complete Guide to How AI Search Actually Works Behind the Scenes

If you’ve watched your organic traffic flatten while impressions hold steady, you’re not imagining things. We’ve seen this across B2B SaaS and ecommerce accounts since early 2024. Rankings stay...

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7 Ways to Justify AI Visibility Spend to Leadership relevance.com/justify-ai-vis…

7 Ways to Justify AI Visibility Spend to Leadership

You’re not imagining it. The drop in CTR, the weird gaps in attribution, the “we’re getting impressions but not visits” conversations. Something is shifting in how buyers discover and evaluate...

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What does an AI visibility agency actually do? relevance.com/what-does-an-a…

What does an AI visibility agency actually do?

If you’ve had a leadership meeting in the last six months, you’ve probably heard some version of this: “Why are our competitors showing up in ChatGPT answers and we’re not?” Traffic is flat, branded...

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The complete guide to entity-based SEO: the foundation of AI visibility relevance.com/the-complete-g…

The complete guide to entity-based SEO: the foundation of AI visibility

If your organic traffic has stayed flat while impressions keep climbing, you're not imagining things. We've seen this pattern across dozens of B2B SaaS and ecommerce sites since late 2023. Rankings...

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How LLMs Retrieve Sources Before They Generate an Answer relevance.com/how-llms-retri…

How LLMs Retrieve Sources Before They Generate an Answer

If you have ever watched an LLM answer a question with citations, sources or confident references to facts, it can feel a little magical. You ask something broad, it pauses for a beat, then it...

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AI search for B2B vs. B2C: What’s different relevance.com/ai-search-for-…

AI search for B2B vs. B2C: What’s different

If you feel like search got weird this year, you are not imagining it. Between Google’s AI Overviews, ChatGPT search and answer engines like Perplexity, users are skipping the old “10 blue links”...

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How freshness impacts AI search results relevance.com/how-freshness-…

How freshness impacts AI search results

If you have ever refreshed a “best X tools” page, watched it climb for two weeks, then disappear the moment a competitor ships a new update, you already understand the game. AI search just makes that...

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How internal linking shapes AI understanding relevance.com/how-internal-l…

How internal linking shapes AI understanding

If you are wondering why your brand ranks well in Google but barely shows up in ChatGPT, Gemini or Claude, you are not alone. We hear this weekly from CMOs who did everything right by classic SEO...

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How to optimize for ChatGPT search (and how recommendations actually work) relevance.com/how-to-optimiz…

How to optimize for ChatGPT search (and how recommendations actually work)

If your CEO has started pasting ChatGPT answers into Slack and asking why your company isn’t mentioned, you’re already behind the curve. We’re seeing this across B2B SaaS and ecommerce teams right...

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What Is AI Visibility (And Why SEO Alone Is No Longer Enough) relevance.com/what-is-ai-vis…

What Is AI Visibility (And why SEO alone is no longer enough)

If you have been doing SEO for more than a few years, you probably recognize this feeling. Rankings look fine. Traffic is steady. Content is technically sound. And yet leads are softer than they...

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Relevance@relevance
14 Jul 2025
What does a growth marketing plan look like? - relevance.com/what-does-a-gr… - relevance.com by Will Erlandson

What does a growth marketing plan look like?

Most growth marketing activities focus on structural elements. A growth framework provides a blueprint for all of your marketing. Growth marketing adapts your blueprint to your current marketing...

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Relevance@relevance
11 Jul 2025
How To Strategically Build Your Brand's Topical Authority Online - relevance.com/strategically-… - relevance.com by Emma Kessinger

How To Strategically Build Your Brand’s Topical Authority Online 

Every brand has its area of expertise. This is your unique selling proposition. It’s your competitive advantage that helps you stand out in your field — at least, that’s true if you can build your...

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Relevance@relevance
9 Jul 2025
What Elements Do I Need to Have in Place Before Engaging an SEO Partner? - relevance.com/what-elements-… - relevance.com by Will Erlandson

What Elements Do I Need to Have in Place Before Engaging an SEO Partner?

Search engine optimization (SEO) is a critical part of an online presence. It gives you visibility in search engines, which is a critical part of a comprehensive growth marketing strategy.  While...

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Relevance@relevance
7 Jul 2025
How to Determine Your Content Pillars - relevance.com/how-to-determi… - relevance.com by Emma Kessinger

How to Determine Your Content Pillars

Content pillars are a great way to organize and centralize your content creation. They provide focus and synergy to your content marketing strategy by unifying your content behind a select series of...

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