Great breakdown video on how we can look at New Media today.
@ashnichrist -
x.com/ashnichrist/status/205…
Birth of the New Media Show:
Podcast Hall of Famers and 2004 podcast pioneers Todd Cochrane and Rob Greenlee started
NewMediaShow.com @nmspodcast 14 years ago as a live video and podcast show largely in support of the podcasting industry, because podcasting was one of the earliest real representations of what New Media was becoming, along with streaming and downloadable media.
For almost all of those years, Todd was my co-host and partner in shaping the conversations, history, and industry perspective of the show. His passing in 2025 was a huge loss personally and professionally, and it also marked a meaningful transition point for the show.
While podcasting was always central to the New Media Show, Todd and I also always saw the show as being about more than just podcasting. It was about the larger transformation of media itself: how content is created, distributed, discovered, monetized, trusted, and consumed in the internet era.
I host the New Media Show now, and I feel its importance growing as the media landscape changes again. The show still honors its podcasting roots, but I am also expanding the scope even more clearly into the broader New Media industry.
Over the past 20 years, this shift has grown into something that is now equal to, and in some areas larger than, traditional legacy media.
To me, the Creator Economy is not separate from New Media. It is a major engine inside it.
Indie creators, professional creators, podcasters, video hosts, streamers, authors, experts, and creator-led businesses are all helping form what I would call the New Media Industry.
They are fueling the growth, spread, monetization, and everyday audience adoption of media in the internet era.
New Media is really the next-generation replacement and internet expansion of traditional broadcast media. It is not just a platform category or a creator label. It is the broader transformation of how media is created, distributed, discovered, trusted, and consumed towards digital media.
So I see a lot of the Creator Economy discussion as more about audience, market, and business model segmentation for creators, not necessarily a clean split between the Creator Economy and New Media.
The Creator Economy is part of New Media. It is one of the forces driving it.
@Scobleizer @ollieforsyth
Everyone is talking about "New Media" but wtf does it mean?
New Media has been a term since 1998, but the revitalized version is something new...
Here's why everyone (VCs, tradMedia, creators) is rushing into the category
What is "New Media"?
00:00 - 00:29 Intro
00:29 - 01:15 The Agenda
01:15 - 02:42 Creator Economy vs. New Media
02:42 - 03:56 Assets and Risk
03:56 - 05:23 The Audience Spectrum
05:23 - 08:37 Why No One Agrees
08:37 - 11:14 The New Media Framework
11:14 - 16:30 Framework in Action
16:30 - 18:28 Entertainment in Professional Media
18:28 - 19:10 The 2 Modes of New Media
19:10 - 21:37 Why VCs are Bullish
21:37 - 24:08 My Pivot
TLDW
- New media is the creator economy when it grows up and gets a real job. Different asset: position in an industry's conversation, not audience-as-business
- Entertainment is a requirement. Professional audiences are humans. We want media that is fun
- The category is two years old and massively undercrowded. Almost every consumer entertainment format hasn't been ported to a professional audience yet
What do you think? What did I miss?