AI agents are shifting work from answering questions to finishing tasks. The real change is moving people from operator to supervisor. research.perplexity.ai/artic…
A player who gambled $90K gets cleared while a $36 AFL bet gets 10 weeks. Hard to argue sport has a consistent betting policy. espn.com/college-football/st…
Pricing is only one lever. The better operators build monetisation across ticketing, sponsorship, premium access and digital products. corinastirbu.medium.com/you-…
When FIFA can charge fans $79 to put their name on a big screen, every fan touchpoint becomes inventory. The question is where monetisation starts to erode goodwill. nytimes.com/athletic/7344160…
Sports already has what the creator economy values most: talent, fandom and recurring moments. The opportunity is packaging those strengths better. petcashpost.substack.com/p/t…
Most AI conversations start with tools. Better ones start with the problem.
A useful reminder that workflow design matters more than chasing features.
foreveryscale.com/p/most-lea…
Shaq speaking openly about GLP-1 use for sleep apnea makes this more than a celebrity health story. When athletes speak from lived experience, the conversation shifts. gq.com/story/shaquille-oneal…
Smart example of a sponsor turning a naming-rights restriction into content. Even when rights get squeezed, there’s still value to create. washingtonpost.com/sports/20…
The interesting part of Meta’s business agent is not the demo. It is the shift toward AI sitting inside the customer workflow. about.fb.com/news/2026/06/me…
If YouTube is beating Netflix on daily viewing time, sports teams should treat it as a primary distribution platform, not a clip dump. theguardian.com/technology/2…
Good reminder that IP data can be more than legal housekeeping. It can point to where the next wave of sports tech value is being built. regensports.substack.com/p/s…
The FIFA water-bottle story is a good example of what happens when sponsorship, operations and fan experience start pulling in different directions. nytimes.com/athletic/7331375…
Podcast IP keeps getting stronger as a sports media asset. Netflix taking The Rest Is Football global ahead of the World Cup is another strong signal. netflix.com/tudum/articles/t…
If bot traffic is now ahead of human traffic, a lot of dashboards, campaign reports and digital benchmarks just got less trustworthy. tomshardware.com/tech-indust…
Too many sports tech decisions still start with the pitch, not the problem. Better buying usually starts with better internal questions. regensports.substack.com/p/t…