Two days ago, Sendlane officially joined @privy. The vision: one platform that grows with you instead of overwhelming you. Fewer tools. Better results. Built for ecommerce brands that refuse to settle for complexity. More here: privy.com/blog/privy-acquire…

Two days ago, we announced our acquisition of @Sendlane.  The vision: one platform that grows with you instead of overwhelming you. Fewer tools. Better results. Built for ecommerce brands that refuse to settle for complexity. More on this latest acquisition here: privy.com/blog/privy-acquire…

Struggling to boost email conversions? Try these tricks: → Use dynamic content for personalized emails → Segment your list for targeted messaging → Nail the timing with A/B tests → Craft catchy subject lines for higher open rates

🚨 Yotpo is sunsetting Email & SMS. If you're making a move, make it count: → Switch to Sendlane → We’ll beat your Yotpo email bill by 30% → Qualified brands get free migration Keep your revenue, not the bill.

Email marketing is a powerful tool for conversions, but many struggle with low engagement. Here's the basic playbook: - Segment your audience based on behavior and preferences for targeted campaigns. - Optimize your content. The goal is to be understood & compelling... then move on to catchy subject lines, personalized messaging, and eye-catching design. - Use automation for welcome emails, abandoned cart reminders, and browse abandonment. This will help you convert more visitors into buyers. - Track and analyze performance data to make data-driven decisions. It's about sending the right emails to the right people at the right time.

🔥 Struggling to convert trial users? Craft a killer email strategy with these steps: 1. Segment Your Audience 2. Educate & Showcase Value 3. Offer Personalized Recommendations 4. Create Urgency 5. Optimize Your CTAs Nurture your trial users with value & personalization to drive conversions. Good luck! 💡🚀💰

Retention marketing is NOT a volume game – it’s a value game. I’ve been in retention marketing for over a decade, helping brands and agencies scale with strategies that actually work. And, I've seen firsthand how brands are pushed into habits that don’t serve them. Here’s the deal: Retention marketing isn’t about blasting your entire list with every campaign. It’s about sending the right message, to the right person, at the right time. But here’s what happens too often: 👉 SaaS platforms encourage you to send to more people, more often. Because more volume = higher bills for them. 👉 “Master segments” and one-size-fits-all campaigns are treated like the holy grail, even though they’re marketing blasphemy. This approach can tank your engagement and ultimately kills your ROI. Retention marketing done right is surgical. It’s about: - Knowing your audience intimately. - Respecting their preferences. - Building trust with strategic, data-driven communication. At Sendlane, we’re flipping the script: 👉 We’re marketers first, not just software providers. 👉 We focus on YOUR customers, not just your email volume. 👉 We help you create strategies that build loyalty, not quick wins. So the next time you’re tempted to “just send to everyone” stop and ask: Is this aligned with my customers’ needs? Am I respecting their inbox or overwhelming it? Am I building relationships or just chasing vanity metrics? Your job is to protect your audience and prioritize quality over quantity. How are you aligning your campaigns with your customers’ needs this quarter? Let’s talk.

Offer an incentive for customers to upload photos and videos. Include those in your pre-purchase automations for email and prospecting for ads.

Email marketers, PLEASE start using feedback loops. When you stop guessing and start listening you: 👉 Get REAL insights on what your audience actually cares about. 👉 Increase engagement by sending content that hits at the right time, for the right person. 👉 Boost conversions by addressing pain points head-on. 👉 Turn customer feedback into content GOLD. 👉 Build trust by showing customers you actually listen. Best case: You create a feedback-powered machine that’s always firing on all cylinders. Worst case: You learn what NOT to do, cut wasted spend, and come back even STRONGER next time. That’s a win-win. And you’re constantly getting better. Stop guessing. Start listening. Scale what works. Simple. Are you listening to your customers or just talking at them?

This is how I launch loyalty programs. Step 1: I do my research. What are my clients’ competitors doing? How does it compare to my client? How can we make it better? Step 2: Test in phases. Top 15% is tested first. Get feedback. Improve. Then, the top 50%. Get Feedback. Improve. Step 3: Hard launch that shit. Smart rollout = fewer headaches.

Stop guessing, and start calculating your SMS ROI. SMS ROI is one of the most overlooked metrics. Too many brands are out here just sending texts and hoping for the best. But, hope isn’t a strategy. You've gotten know your numbers. The formula is simple: Revenue Generated ÷ SMS Spend = ROI Why should you care about the numbers? Because, sending texts blindly without checking your ROI is like throwing money out the window. You’re not just tracking “opens” or “clicks.” You’re tracking cash in your pocket. To get it right: 1: Check your SMS billable spend (yeah, that monthly invoice you hate looking at). 2: Look at how much revenue came directly from SMS campaigns. 3: Run the numbers. That’s your ROI. If your ROI isn’t where you want it to be, it could be beacuse: A. Your copy isn’t converting. B. You’re sending to the wrong audience. C. You’re overusing MMS and blowing your budget. In, short: Know your numbers. Track them monthly. And, if they’re not good? Adjust your strategy ASAP. How often do you calculate your SMS ROI?

If your customers open texts but ignore emails… WHY are you still forcing email? Let👏The👏Data👏Speak: • SMS openers → SMS • Email loyalists → Email • Abandoned cart? SMS first (98% open rate) • Transactional texts = 🔥 for hype Connect your data. Personalize flows. Print money.

Basics for Email A/B Testing. You want to test the following: 1. DAY OF THE WEEK 2. TIME OF DAY 3. SUBJECT LINE 4. CTA 5. DESTINATION Run each test for about two weeks. Then, create an A/B test doc that logs your customer’s preferences. Add on to it to optimize engagement over time.

Turn first-time buyers into loyal fans in 7 simple steps: 1. Hype them up. "Welcome to the fam—you just made an A decision." → Make them feel like a genius for buying. 2. Set clear expectations. "Your order’s on the way! Here’s what happens next." → Remove doubt. Build trust. 3. Make it useful. "3 quick tips to get the most out of [product name]." → Help them succeed = they come back. 4. Subtly upsell. "People who bought this also loved that—take a peek." → Relevance beats pressure. 5. Ask for feedback. "Leave a review, get a surprise." → Incentivize word of mouth social proof. 6. Reward referrals. "Give $10, get $10. Friends don’t let friends miss out." → Let your fans market for you. 7. Keep them hooked. "You’ve unlocked VIP status. First dibs on new drops." → Build a sense of belonging and exclusivity. Most brands treat post-purchase like the end. Smart brands know—it’s just the beginning. Drop a “🔥” if you’re running this or about to start.

How do I grow my SMS list? I get this question all the time. Here’s what actually works: 📲 Welcome pop-up 📲 Exit intent 📲 Checkout opt-in 📲 Tap-to-text Keep it simple. Offer real value. Grow faster.

Your audience isn’t a number on a list. They’re people. Respect their inbox. Understand their needs. Build trust, not noise. That’s real retention marketing.