🎓 The origin of our partnership with the Vox Populi association? The ambition to make the creative professions accessible to all. It is in this spirit that we created the Pop'Skills Fashion Innovation program in 2025. Today, Vox Populi is taking a new step with the creation of the "Future Fashion Talents" Scholarship, a national scholarship to open up the creative professions to all talents. From the start of the 2026-2027 school year, 50 young people aged 16 to 30 living in France and the French overseas departments and territories will be able to benefit from their tuition fees to build their future in fashion. Applications are open until June 18, 2026. 👇 voxpopuliassociation.fr/

We’re proud to celebrate this milestone 🎉 SHEIN has received the 2026 Friendly Workplace Award in Poland 🇵🇱 This recognition reflects the people behind our progress—teams who continue to build a workplace focused on growth, well-being, and community. To our Poland team: thank you for making this possible 💙 💼 Want to be part of the journey? Link in bio / lnkd.in/gwbtfYaS #SHEIN #LifeAtSHEIN #SHEINPoland #Careers #WorkCulture

We’re excited to share that our first pop-up store of the year in Brazil was a huge success! Last week, we brought our temporary store to Fortaleza, a city that welcomed us with open arms and incredible foot traffic -- more than 12,000 people joined the pop-up. The people of Ceará’s capital showed so much enthusiasm, and we are truly grateful. This was SHEIN’s 13th pop-up in Brazil since 2022 and the 9th city we’ve visited nationwide. Our pop-up stores play a vital role in our long-term brand-building strategy, bringing us closer to customers and allowing them to truly experience our products firsthand. It’s a one-of-a-kind connection! Making a store like this happen takes a big team and a true collective effort. Our crew camped out for days in Fortaleza and delivered amazing results. We’re grateful to everyone involved! Check out the media coverage to see how everything went, and follow #SHEINFortaleza for more highlights. More pop-ups are on the way soon -- stay tuned! 👀

SHEIN recently kicked off a workshop series with Dress for Success Rome. The first session focused on helping women build LinkedIn profiles and share their skills and goals with confidence. Thank you to everyone who joined for your continued support 💖

Ever wondered how other SHEIN shoppers buy, wear and manage their clothes? 👀 We asked 15,000 customers across 21 markets and the takeaway is clear – you all are a practical bunch: 👕 SHEIN clothing is worn again and again – Between 36% and 41% of customers surveyed said they wear their SHEIN clothing such as everyday basics, footwear, outerwear and activewear, more than 50 times, with 54-61% saying they wore them more than 30 times. 💲Price & fit matter most when buying clothes online 👭 83% say they pass clothes to friends or family, while 69% donate them 🧵 More than 60% say they repair or alter clothing to keep wearing them Check out the 2025 Global Circularity Study for all the details: sheingroup.com/newsroom/shei…

We’re working with DHL Express to explore the use of sustainable aviation fuel (SAF) in air cargo ✈️ This builds on pilot projects across the industry to better understand how these solutions work in practice. SAF currently represents a small share of global aviation fuel, and the emissions impact of these pilots is modest relative to our overall footprint. Learn more: sheingroup.com/newsroom/shei…

Mark your calendars📅The SHEIN pop-up store is returning to Tempe Marketplace from May 23rd-May 26th. More details linked below!

The 2025 Swimwear Survey is in! 🌊We dove deep to uncover the latest trends for SHEIN shoppers this summer. What did we find? Price and variety of styles are top purchase considerations. Bikinis remain the most beloved swimwear, with high-waisted styles making serious waves too.

Last week, Peter Pernot-Day spoke at @shoptalk in Las Vegas, where he joined other retail innovators to discuss one of the most crucial topics in ecommerce today: personalization. 🎙️Peter also sat down with Omni Talk Retail. Listen here: podcasts.apple.com/us/podcas…

The SHEIN Marketplace team showed up in a big way at @TheProsperShow last week! From an insightful session on winning the hearts of Gen Z and Millennial shoppers to our booth and an unforgettable party, it was a week to remember! 🫶 A huge thank you to everyone who joined us!

In an online study✍️conducted by @HarrisPoll on behalf of SHEIN, 2,000 U.S. adults across all 50 states were surveyed about their top concerns for 2025, fashion consumption habits, and the trends influencing their choices. Swipe to see the results! sheingroup.com/corporate-new…

Incredible night celebrating Charlotte's design talent! Earlier this week, SHEIN hosted a reception featuring local designer, Chanel Scales, and local artist, Brittany Lowe. Both partner with the SHEIN X Designer Incubator Program. Swipe to see highlights! 👗✨

Last week, SHEIN's Peter Pernot-Day had the opportunity to visit Las Vegas to attend and speak at the first-ever HumanX AI conference. It was an incredible experience to connect with and learn from other leaders in the tech space – and some four-legged friends too!🐶

This month, we celebrate the fearless women who break barriers, balance careers and families, and redefine what's possible—no matter the challenges they face. Swipe to see some highlights from our 2024 partnership with @IndyDFS 🫶 #WomensHistoryMonth

This International Women’s Day, we’re reflecting on the ways we continue to support women across our communities and our broader network 💜 In 2025, SHEIN and the SHEIN Foundation expanded partnerships across multiple markets to help increase access to career development opportunities. Through our collaboration with eight local Dress for Success network partners in the UK, US, Italy and Singapore, including three new network partners in Canada, women were able to access employment readiness support, professional styling sessions and career coaching. Alongside these community partnerships, we continue investing in women across our supplier network and teams through capability-building and leadership development initiatives. Learn more via the link in bio. sheingroup.com/protecting-th… #IWD #InternationalWomensDay

Here’s how we’ve been supporting the communities who work with us 👇 Since 2023: 🏭 200 supplier factories upgraded 👩‍🏭 ~33,600 workers benefiting from improved facilities In 2025: 🎓 300 vocational & technical training sessions through the CIGM, benefiting 13,000 participants 🛠️ 180 production tools developed to support more efficient garment manufacturing 💛 37,000 workers accessed financial assistance through our Spotlight programme 👶 30 childcare centres in operation, serving 1,000 children We're aiming to help to build a supplier ecosystem that is better equipped to adapt, innovate and respond to the evolving demands of modern manufacturing. Learn more via the link in bio. #SHEIN #Manufacturing #CommunitySupport #BehindTheSeams

Is inclusivity in fashion just about size? For many shoppers, it’s about finding the style you actually love, in the size that fits you. In a recent survey of 5,000 consumers in Spaina majority of respondents (80%) said SHEIN's clothing helps them feel more confident : • 57% of respondents said SHEIN matches their personal style or subculture • 54% consider SHEIN’s sizing more inclusive than other brands Because making fashion accessible means ensuring that everyone, everywhere, can feel seen, represented and confident in what they wear. Click the link in our bio for more details on the survey: modaes.com/content/la-inclus…

*SHEIN Kicks Off Carnival Season in Brazil!* Our Carnival marketing campaign has already started in Brazil. We’ve partnered with the talented @ Eduarda Gutierrez, the newly appointed muse of the renowned Grande Rio samba school. Beyond an exclusive fashion collaboration featuring 120 versatile items designed for all the styles at SHEIN, Eduarda is the face of our web and app experience, where customers can find discounts of up to 90%. The partnership has already made headlines across the country. Discover the full campaign and explore the looks below! Check it out the link in our bio. jc.uol.com.br/social1/celebr…