.@ZohranKMamdani's video team relies on improvisation more than you might think.
@NYCMayor's Director of Video, Donald Borenstein, spoke to a crowd at #SocialMediaWeek about how he and his team approach social video shoots and why it's important to lean into the "imperfections"
✋ Please don't talk to me until I've spontaneously emailed all my friends
Can't wait to see you IRL at Social Media Week in just a few days! Check out the agenda and get your passes here ➡️ adweek.it/4sK6qUT
"We know that social is always evolving and there's no reason why our strategy can't evolve as well."
Abigail Rickards, CMO at Empire State Realty Trust, takes a pragmatic test and learn approach to the @EmpireStateBldg's social content—and from the looks of it, it's working.
Raise your hand if you've ever had a tough time delegating 🙋♀️
At last year's Social Media Week, Amelia Dimoldenberg candidly spoke about how delegating was one of the hardest things to learn, but it was necessary in order to grow.
🗣️ What Francis Roberts said! 🗣️ It's what you do in between the viral moments that really builds a community.
Build your IRL community with us at Social Media Week ➡️ adweek.it/4sK6qUT
When you think about social marketing, @Spotify might not come to mind. But it is becoming a full funnel platform according to Global Head of Business Marketing Bridget Evans.
Get more of this at Social Media Week, April 14-16 in NYC: adweek.it/4sK6qUT
Social media leaders, creators, business owners, news personalties, agency leads, and more are coming to Social Media Week!
Scope out the agenda 👉 adweek.it/4rvyeLD
Representation, visibility, and candor go a long way in making someone feel seen.
Last year, Naturi Naughtson spoke about what she wants her presence on social media to convey and at the root of it, it's affirmation.
If you're still looking at follower count as the number one metric on social, it's time to reevaluate.
Join us at Social Media Week for more insights like this one from @LOrealUSA Neahle Jones.
Grab passes here 👉 adweek.it/4sK6qUT