Inside the business of hyperlocal with the latest news, cutting-edge research, and personalities.
Joined March 2011
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Jun 11
Growth leaves clues.
The brands gaining momentum today often reveal where consumer demand is headed tomorrow.
π hubs.la/Q04l57Rx0
#ConsumerTrends #GrowthMarketing #Yelp #FranchiseGrowth
30
The creator economy is evolving.
For many brands, creators are no longer simply media partners. They're becoming content partners.
πRead the full story: hubs.la/Q04kC5LZ0
#CreatorEconomy #ContentStrategy #SocialMediaMarketing
36
The World Cup isn't one audience ... It's thousands of local audiences happening simultaneously.
That's where the marketing opportunity lives.
π hubs.la/Q04kzWrQ0
#WorldCupMarketing #LocalMarketing #MultiLocationBrands
49
AI doesn't just read business listings.
It reads local news, blogs, community sites, and third-party mentions too.
That's changing local search.
π hubs.la/Q04k7Vy30
#AISearch #LocalSEO #BrandVisibility
35
TV advertising is becoming increasingly audience-based.
The latest #Nielsen-#Mediaocean integration is another step toward bringing digital-style precision into television workflows.
π hubs.la/Q04kh-Kz0
#AdvancedAudiences #CTV #AdvertisingTechnology
75
The future of citation management may look more like local PR than listings management.
π hubs.la/Q04k7Gg80
#AISearch #CitationManagement #ListingsManagement #LocalVisibility
36
Retail media's next phase may be interoperability.
The #Walmart-#Magnite partnership signals a shift toward more flexible activation of retailer data across premium media environments.
π hubs.la/Q04jYjct0
#RetailMedia #ProgrammaticAdvertising #CTV
63
The goal is simple: practical frameworks MULO brands and agencies can actually deploy.
βοΈNo theory-heavy panels.
βοΈNo recycled conference talking points.
πbit.ly/4fhZ8UM
#BrandMarketing #FranchiseMarketing #LocalSEO #StreetFightLIVE
41
#DOOH is becoming more than a branding channel.
The combination of location intelligence, measurement, and relevance is making it increasingly valuable for performance-focused marketers.
π bit.ly/4dGARqh
#ProgrammaticDOOH #LocationIntelligence #AudienceEngagement
124
May 29
What happens after store #900?
For #ScootersCoffee, the challenge is scaling customer engagement, local visibility, and brand consistency across a rapidly growing franchise network.
π hubs.la/Q04jmPQn0
#FranchiseMarketing #MultiLocationMarketing #GrowthStrategy
1
80
May 28
AI doesnβt fix operational problems. It often exposes them faster.
Listings accuracy, attribution, CRM quality, and customer data are becoming strategic assets.
β‘οΈ hubs.la/Q04jftys0
#AImarketing #CustomerData #MarketingTechnology #DataStrategy
54
May 27
Your website is increasingly a confirmation point, not the starting point.
AI search is shifting local discovery toward trusted signals like #reviews, #reputation, and local relevance.
π hubs.la/Q04hQnZH0
#AISearch #LocalDiscovery #DigitalMarketing
47
May 26
While CTV and social dominate headlines, audio still captures more than 80% of daily ad-supported listening.
π‘Programmatic audio is becoming a bigger part of the omnichannel media mix.
π hubs.la/Q04hQm9L0
#ProgrammaticAudio #AudienceTargeting #OmnichannelMarketing
57
May 22
OOH is pushing deeper into performance media.
Better measurement, stronger attribution, and more actionable audience data are helping advertisers evaluate OOH alongside digital channels.
π hubs.la/Q04hGz7D0
#OOH #PerformanceMarketing #MediaStrategy
91
May 21
#SOCi says it has surpassed 300,000 deployed AI agents, with more than 20M localized marketing tasks projected annually.
π Read the full story: hubs.la/Q04hx2yZ0
#AIagents #LocalMarketing #MarTech
93
May 20
AI search is creating a new agency opportunity: citation intelligence.
Visibility increasingly depends on which sources AI systems trust and cite.
π hubs.la/Q04hlJc20
#AISEO #AIO #LocalSearch #DigitalVisibility
68
May 19
The most engaged audiences are not always in NYC or LA.
Secondary cities are showing surprisingly strong participation-driven consumer behavior.
π hubs.la/Q04h6CMV0
#AudienceInsights #CreatorEconomy #HyperlocalMarketing
1
57
May 15
The customer journey for local discovery is fragmenting fast.
AI-generated answers and recommendation platforms are increasingly replacing traditional website-first behavior.
π hubs.la/Q04gKJtf0
#CustomerJourney #AI #LocalDiscovery #Imaginuity
77
May 14
Brands increasingly want attribution tied to real-world outcomes.
#Cuebiq and #PadSquad are helping connect ad exposure to store visits, dwell time, and geographic behavior patterns.
π hubs.la/Q04gGG1Q0
#RetailMedia #Attribution #StoreVisits
55
May 13
Most local marketing events for brands discuss trends. #StreetFightLIVE 2026 is about implementation.
π Philadelphia
π
Sept. 29
hubs.la/Q04gvf530
#LocalSEO #BrandMarketing #FranchiseMarketing
43