$GME is preparing an offer to acquire
$EBAY.
GameStop market cap: $12 billion.
eBay market cap: $46 billion.
GameStop cash: $9 billion.
GameStop long-term debt: $4 billion.
So a $12B company with $5B in net cash is going to buy a $46B company. Got it.
The math is going to be fascinating to watch.
Let’s talk about Ryan Cohen’s performance so far…
THE CLEAR FAILURES
THE NFT MARKETPLACE (July 2022 – February 2024)
• Launched July 2022. First 48 hours generated $3.5M in trading volume.
• Partnered with blockchain platform Immutable X. Digital Worlds NFTs committed up to $250M in IMX tokens to support the ecosystem.
• Built a dedicated blockchain engineering team around it.
• Sales collapsed: $77.4M in 2022 → $2.8M in 2023 (a 96% decline in one year).
• GameStop’s own SEC filing in March 2023 admitted NFT sales were not “material” to annual earnings.
• Officially shut down February 2, 2024, citing “continuing regulatory uncertainty.”
THE CRYPTO WALLET (May 2022 – November 2023)
• Launched May 2022 as a self-custody wallet for crypto and NFTs (Chrome browser iOS app).
• Was supposed to be the on-ramp that made the NFT marketplace work.
• Shut down November 1, 2023, citing “regulatory uncertainty.”
• Lasted about 18 months total.
• The blockchain team was largely laid off.
THE CEO PICK — MATT FURLONG (June 2021 – June 2023)
• Cohen personally recruited Furlong from Amazon Australia to lead GameStop’s tech-forward transformation.
• Furlong was the public face of the NFT/crypto pivot.
• Fired without explanation in June 2023. No replacement announced at the time.
• Cohen took over as Executive Chairman, then CEO in September 2023.
• Cohen’s hand-picked CEO lasted exactly two years.
THE HARDWARE / ACCESSORIES PUSH (2022 – 2024)
• Cohen pushed the company into gaming chairs, TVs, and gamer-branded peripherals to diversify beyond games.
• Most analysts now describe this as a “short-lived push.”
• Revenue continued declining every year through the period the strategy was supposed to be working.
STRUCTURAL PROBLEMS THAT HAVEN’T BEEN FIXED
REVENUE KEEPS FALLING
• Q1 2025: $732M, down from $881.8M YoY (-17%)
• Q3 2025: missed estimates
• Q4 2025: $1.1B, down from $1.28B YoY
• The retail business is in secular decline.
MASS STORE CLOSURES
• 590 stores closed in fiscal 2024.
• 295–410 more closed in early 2026.
• Store count: 2,915 (Feb 2024) → ~1,598 today.
• Roughly 45% of all stores closed in 2 years.
THE $35B COMPENSATION BACKLASH
• January 2026: Cohen granted performance-based stock options worth up to $35B if market cap reaches $100B.
• Drew significant public criticism given simultaneous store closures and layoffs.
THE PATTERN
Cohen has had one repeating playbook for 5 years: identify a hot trend (e-commerce/tech in 2021, NFTs in 2022, crypto wallets in 2022, Bitcoin in 2025, transformational M&A in 2026), announce GameStop’s pivot into it, raise capital on the announcement, then quietly shut it down or move on to the next narrative when it doesn’t generate operating returns.
The eBay rumor is the 5th major pivot announcement in 5 years.