Our team generated 25M organic views since Jan 1.
And hereβs the uncomfortable truth about viralityπ
Weβre quickly learning that not all virality is created equal.
Some drive revenue.
Some unlock fundraising.
Some do absolutely nothing.
Hereβs how I now break it down now:
1. Flash-in-the-Pan Viral
Something crazy happens once.
Hawk Tuah energy.
Impressive. Useless. Gone tomorrow.
2. Repeatable Viral Asset (GOATED)
A format you can tweak slightly and the algo keeps pushing it. This is near impossible to find.
@hthieblot is the reason I even knew this existed.
@lukescott actually found it for us.
If you discover this, itβs not βcontentβ... itβs an asset.
Worth putting on the balance sheet.
3. βLow-Key Viralβ (But Not Really)
This one got us early.
I once posted a slideshow about my tech journey.
~100k views.
We over-indexed. Thought we cracked something.
We hadnβt.
It wasnβt repeatable. It wasnβt real.
4. Viral About Going Viral (Underrated)
This is the real unlock for tech industry exposure.
@im_roy_lee is the GOAT here.
We assumed 25M TikTok views = SF attention.
Shocker: not at all.
Millions of consumers know us now.
Almost no one in SF does outside of
@fdotinc
This thread is my first real swing at fixing that.
5. Viral for No Reason
When
@lukescott was warming up, he posted a random meme.
It popped.
We laughed.
It meant absolutely nothing.
The takeaway:
1M views here != 1M views there.
Repeatability is worth its weight in gold.
Distribution is a GRIND and it truly is the new meta.
Pick one and go hard.