Joined January 2007
513 Photos and videos
Pinned Tweet
Jan 20
Yea that was a fun one. Thank you for celebrating the glory of entrepreneurship, David.
My conversation with Tobi Lütke (@tobi), co-founder and CEO of Shopify. 0:00 Companies as Social Technology 5:27 The Value of Reading Books: Cheat Codes for Life 7:28 Post-IPO Crisis: Cosplaying as a CEO 7:54 Competition vs Rivalry: The Power of Healthy Competition 16:02 COVID as a Turning Point: Rebuilding the Executive Team 18:21 Hiring Founders: Building a Team of High-Agency People 26:49 Shopify OS: Engineering the Company from First Principles 36:48 Compensation Innovation: Giving Employees Full Agency 40:41 The Psychology of Identity and Affirmations 48:43 Differentiation Over Perfection: Making It Your Own 50:31 Context Podcast: Documenting Decision-Making 1:26:36 The IPO Decision: Going Against Silicon Valley Orthodoxy 1:35:08 Building a Company Worth Working For 1:41:50 Hiring for Spikiness: Finding Non-Conformists 1:48:28 Office Design Philosophy: Creating Space for Excellence 1:58:54 Video Games as Business Training: StarCraft Lessons 2:07:06 AI Revolution: 2026 and Beyond 2:11:44 Focus on Craft: The Unquantifiable Elements of Excellence 2:21:08 Survivorship Bias: The Importance of Entrepreneurial Exposure 2:23:22 Closing Includes paid partnerships.
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Unbelievable experience driving Le Mans for the first time. Day, night and dawn. Done with my driving time and handed it off to @kevinestre in 2nd place of the class. Couldn't ask for more as a Le Mans Rookie. And can't wait to do it again.
Jun 13
Let’s go
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I said I couldn’t wait to do it again, so I jumped back in for the last hour. Although @MathiasBeche tricked me and told me I can get fresh tires, but we didn’t have any left, so I had to do it with Kevin’s double stinted rubber. I almost binned it twice, but taking the finishing line ( in P5 ) was still an amazing experience. 2050 marshals on the track celebrating the cool down lap was amazing. Le Mans is truly one of the grandest sporting events in the world. You should go experience it
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tobi lutke retweeted
I can't believe these articles are >10 years old now. The whole Elon series from Tim Urban is incredible — it's what got me into working on hardware.
A reminder of why SpaceX even exists in the first place: waitbutwhy.com/2015/08/how-a…
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What an incredible view! #LeMans
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Heartbreak at Indianapolis! 💔 Kevin Estre loses it under braking and slides straight into the gravel trap! The #14 LMP2 is completely stranded against the barriers. 😱 #LeMans24 #WEC #ELMS
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Jun 13
Let’s go
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tobi lutke retweeted
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Jun 13
Let’s go
It's finally the big day! 𝗔𝘁 𝟭𝟲:𝟬𝟬, 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝟵𝟰𝘁𝗵 𝟮𝟰 𝗛𝗼𝘂𝗿𝘀 𝗼𝗳 𝗟𝗲 𝗠𝗮𝗻𝘀, 𝘁𝗵𝗶𝗿𝗱 𝗿𝗼𝘂𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝟮𝟬𝟮𝟲 𝗙𝗜𝗔 𝗪𝗘𝗖, will be given. Official starter Mark Cavendish will wave the French flag to release the competitors for 24 nonstop hours of adrenaline-fuelled racing. Who among Alpine, Aston Martin, BMW, Cadillac, Ferrari, Genesis, Peugeot and Toyota will take home the coveted trophy? Find out tomorrow at 16:00 local time! 🗞️ Learn more: pulse.ly/dnidesp4nz #LeMans24 #WEC
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tobi lutke retweeted
Jun 12
* Correct quote is “politically left” not socialist. Point stands. Entrepreneurs take potential and turn it into value that’s added to the global GDP. They capture a small amount of that value in the process which is a big part of the incentive. The rest goes to others, employees, shareholders, government, suppliers etc. You can always criticize them. You can always criticize the redistribution efforts. But you should always remember that without them, there is very little new value enters society and that locks everyone in zero sum competition, sometimes war. Entrepreneurs are load bearing for human thriving. It’s a glorious act to put yourself out there and build a company that provides good and services to everyone. And Elon is the best entrepreneur that ever was. You don’t have to like him, and sure he’s crazy, but otherwise he wouldn’t do crazy things. Same coin, two sides.
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tobi lutke retweeted
The legislation aims to censor political speech, while putting draconian rules around what kids can do online, writes @sarkonakj nationalpost.com/opinion/jam…
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Jun 12
You have absolutely disgraced yourself publishing this, globe. We all clearly don’t hate the media enough.
Opinion: SpaceX IPO makes Elon Musk the first trillionaire. Here’s how to properly hate him theglobeandmail.com/business…
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Jun 12
* Correct quote is “politically left” not socialist. Point stands. Entrepreneurs take potential and turn it into value that’s added to the global GDP. They capture a small amount of that value in the process which is a big part of the incentive. The rest goes to others, employees, shareholders, government, suppliers etc. You can always criticize them. You can always criticize the redistribution efforts. But you should always remember that without them, there is very little new value enters society and that locks everyone in zero sum competition, sometimes war. Entrepreneurs are load bearing for human thriving. It’s a glorious act to put yourself out there and build a company that provides good and services to everyone. And Elon is the best entrepreneur that ever was. You don’t have to like him, and sure he’s crazy, but otherwise he wouldn’t do crazy things. Same coin, two sides.
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Jun 12
They redacted the incitement to violence part of the previous headline, but it's no less dumb now. x.com/globeandmail/status/20…

Replying to @globeandmail
The previous headline on this article did not meet The Globe’s editorial standard. It has been replaced.
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tobi lutke retweeted
Jun 12
Mission: @SpaceX. Objective: Make life multiplanetary. Exchange: @NasdaqExchange. Status: Initial Public Offering. $SPCX
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Jun 11
Great perspective
POV: you’ve got the remote control of the @MagmaRacing GMR-001 Hypercar through Indianapolis and Arnage 🌋🧡 #LeMans #FeelLeMans #WEC #Genesis #GenesisMagma
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tobi lutke retweeted
Jun 11
Tobi showed up at Le Mans with the best pace I've ever seen from a first-time bronze-rated driver. If not for track limits on his flying lap, he would have been fastest of all bronzes in qualifying. Satisfying to have been a forcing function for this!
Jun 10
Absolute privilege to get to compete in the 24h of Le Mans this year. Bucket list stuff. Wouldn’t have gotten here without @dhh’s encouragement and guidance. Watch this weekend. We are in @TDSRacing_live #14
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tobi lutke retweeted
Thanks FANS for coming ♥️ amazing moment with you #fans #autographe #drivers #lemans24 #tdsracing
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tobi lutke retweeted
Next stop => Hyperpole 🚀 very good job and congrats Tobi #results #lmp2 #tdsracing #motorsport #racing
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Canada seems like it tried to imitate American wokeness (as it imitates American everything), but wokeness didn't really fit Canadian society as well (because it has no large permanent-underclass minority), so it mutated into something very toxic and bizarre.
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