The last leg of the rollout was dope, full stop. But a rollout is only 🔥 if it genuinely connects w/ the fanbase. A la Clipse last year.
Also, all roads lead back to Beyoncé. She's the one who completely changed “the superstar rollout” with the self-titled album and “Lemonade.”
🚨 Mal says Drake’s ICEMAN rollout may have changed how top artists have to release music moving forward
Mal says the days of superstar artists simply announcing a date & dropping at midnight now feels “bland” after what Drake just did
he says Drake made the release feel like a full entertainment moment while also proving the music can still travel everywhere
Rory pushes back slightly, saying rollouts still have to feel authentic to the artist, using J. Cole’s The Fall Off rollout as an example
“Wherever you move forward now… vacationing, partying, whatever you’re doing, you are going to hear Drake.”