Helping businesses turn consent into trust. Google-certified CMP and home of Cookiebot, powering compliant growth worldwide.
Joined February 2018
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Jan 14
🚀 Big news: we’ve acquired @MCPManagerAI, extending our Privacy‑Led Marketing Suite to AI. Now businesses can scale #AI with #consent, control & auditability across websites, apps & AI agents.
Read the announcement: brnw.ch/21wZ542
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Somewhere a marketer is A/B testing the color of a consent button they designed to be ignored. This is fine. 😬
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Tomorrow is the day.
Google Consent Mode as the sole authority over your Google Ads data.
If you haven't checked your setup don't wait to find out the hard way.
#GoogleAds #ConsentMode ·
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Real question for the marketers who've been in the game a while:
What's the biggest data mistake you made before you understood consent properly?
Asking because someone reading this needs to hear it.
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Jun 13
69% of US consumers have abandoned a purchase because of how a brand handled their data.
Not a privacy story. A revenue story.
#DataPrivacy #MarTech
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Jun 12
Plot twist: your best analytics insight is what you can’t see. Declined consent banner = gone. No session, no trace. Just a blind spot dressed up as data. Privacy-first analytics fixes that, no cookies, no fingerprinting!
👉 cookiebot.com/en/privacy-fir…
#DataPrivacy #MarTech
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Jun 12
One thing to do today: open GTM and verify your ad_storage signal fires on consent change. Not on page load. On consent change. That's it.
#GoogleAds #ConsentMode
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Jun 11
Amazon Ads has a consent deadline too. June 30. ⏰
Amazon Ad Tag, Conversions API, Events AP, all need a validated consent signal for European traffic.
Two platforms. Two deadlines. One consent layer that covers both.
#DataPrivacy #FirstPartyData
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Jun 10
The brands winning on data right now didn't get there by having better lawyers.
They got there by giving people a real reason to say yes. 😉
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Jun 10
Honestly, what would it take for you to actually read your own privacy policy?
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The data problem isn’t a data problem.
It’s a consent problem in disguise.
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19 US states now have active data privacy laws.
Your legal team knows. Does your marketing team?
#DataPrivacy #MarTech
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June 15 is in 6 days.
Google Signals stops controlling your Google Ads data and Consent Mode takes over as the sole authority.
If your banner isn't configured correctly, your reporting breaks. Silently. No warnings.
Have you checked?
#GoogleAds #ConsentMode
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How many of your clients know June 15 is a Google Ads deadline?
#PPCChat #GoogleAds
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Is there a single marketer alive who has read their own privacy policy?
Asking for a friend. 👀
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Server-side tagging isn’t just a technical upgrade ⚙️
It’s how you keep measurement working as consent rates drop and third-party cookies disappear.
If your analytics and legal teams aren’t talking, start there.
Full guide → bit.ly/4xbnupA
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Unpopular opinion 🔥
Most consent banners are UX problems pretending to be legal documents. If your users can't figure out what they're agreeing to, neither can your lawyers.
Clarity builds trust. Trust builds opt-ins. Opt-ins build better campaigns.
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Consent isn't a compliance problem. It never was.
It's a trust problem. And trust is the only thing that compounds.
Happy weekend, go audit something! 😅
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🗳️ Quick question for the PPC community:
You get a Google Ads attribution drop. First thing you check?
#PPCChat #GoogleAds
100%
→ Campaign settings
0%
→ Audience signals
0%
→ Consent banner
0%
→ I call my agency
1 votes • Final results
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🧵 Spain: 92% of consumers have taken some kind of data protection action. Highest of any market.
We looked at 7 markets. Here's what the data actually says about where Europe stands on privacy in 2026.
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The pattern across all 7: consumer awareness is rising, patience is shrinking. The gap between brands that get consent right and those that don't widens every quarter.
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🇩🇪 Germany: 75% have taken AI-related action. And 73% would pay more for AI transparency, 9% average premium.
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