The Wesleyan Media Project tracks and analyzes political advertising by federal and gov candidates online and on TV in every media market in the country.
Joined September 2010
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💥NEW WMP report: Past Two Weeks Sees $210 Million in Ad Spending; $20 Million Spent on AI Ads This Cycle
Full report: mediaproject.wesleyan.edu/re…
Report by @tnridout1 @efranklinfowler @mmfranz.
@wesleyan_u
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The overall totals in the Texas Senate primaries (for both Democratic and Republican campaigns) topped $164 million. Several other Senate races have featured more than $3 million in ad spending in the last two weeks, including Alabama.
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Gubernatorial primaries attract big ad spending, with over $44M spent on political ads in just the last two weeks in California’s gubernatorial contests and over $17M spent in Georgia’s.
Full report: mediaproject.wesleyan.edu/re…
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💥NEW WMP report: Spending on campaign advertising in the 2025-2026 midterm election cycle in House, Senate, and gubernatorial races has totaled $700 million in just the past 2 months
Full report: mediaproject.wesleyan.edu/re…
By @tnridout1 @efranklinfowler @mmfranz
@wesleyan_u
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The totals for cycle-to-date spending (as of May 10th) are $1.7 billion (more than double the same period in 2023-2024 though races aren’t the same).
Read more: mediaproject.wesleyan.edu/re…
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Already, almost $150 million has been spent on advertising for the Texas Senate race.
Read the full report here: mediaproject.wesleyan.edu/re…
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💥 In case you missed our NEW WMP report from last week: 2026 midterm ad spending for U.S. House and U.S. Senate races reached $565M cycle-to-date.
Read full report: mediaproject.wesleyan.edu/re…
Report by @mmfranz @tnridout1 @efranklinfowler.
@wesleyan_u
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The total was boosted by high levels of spending from outside groups, which accounted for over 60 percent of total ad spending for both chambers of Congress.
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Read more on other top races and spending: mediaproject.wesleyan.edu/re…
#2026election #politicalads
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WesleyanMediaProject retweeted
20 Dec 2024
Political ads on Google, Meta surged in the run-up to the election, per study by @BrennanCenter @wesmediaproject & OpenSecrets. Political advertising topped $1.35B on those platforms, with more spent 9/1 to Election Day than in the prior 20 months. opensecrets.org/news/reports…
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WesleyanMediaProject retweeted
31 Oct 2024
Final pre-Election Day report from @wesmediaproject underscores continuation of "extremely negative campaign" @wesleyan_u mediaproject.wesleyan.edu/re…
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31 Oct 2024
💥 NEW report from WMP: More than $4.5 billion in ad spending this cycle - when digital ad spending is added to the mix, total spending tops $5 billion so far.
Read full report: mediaproject.wesleyan.edu/re…
By: @mmfranz @tnridout1 @efranklinfowler
@OpenSecretsDC
@wesleyan_u
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31 Oct 2024
In the past week, only a very small percentage of pro-Harris ads were positive, with most of them falling into the contrast category. The Trump campaign split its ads between contrast ads and attack ads.
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31 Oct 2024
Harris’ campaign is focused on women’s rights and abortion, while almost all of the Trump campaign’s ads have focused on the issue of taxes, and most have mentioned immigration.
Read more: mediaproject.wesleyan.edu/re…
#2024election #politicalads
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WesleyanMediaProject retweeted
31 Oct 2024
What tactics are political campaigns using to influence voters?
Our new open access issue explores data-driven campaigning, examining several digital tactics used in recent European and US elections.
Issue: shorturl.at/Rr34g
ALT New open access issue "Data-Driven Campaigning in a Comparative Context: Toward a 4th Era of Political Communication?".
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24 Oct 2024
💥 NEW report from WMP:
Nearly $300 Million in Presidential Ad Spending Across Platforms Over Past Two Weeks.
Read the full report: mediaproject.wesleyan.edu/re…
Report by @mmfranz @tnridout1 @efranklinfowler.
@wesleyan_u.
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24 Oct 2024
During the past two weeks, pro-Trump ads outnumbered pro-Harris ads on broadcast television by about 10k airings, according to a new report from WMP. Harris, though, is spending more on nat'l network & nat'l cable, which helps close the gap in buys at the market-level.
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24 Oct 2024
CA-22, NY-19, and CA-13, eclipsed 10,000 ad airings over the last two weeks. Pro-Democratic ads outpaced Pro-Republican ads in a majority of the top House Races.
See more: mediaproject.wesleyan.edu/re…
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