Today we launched a new video series about a fake company with real problems.
As the only enterprise-grade collaborative proofing platform, we’ve heard thousands of stories from creative operations professionals that all sound…pretty much the same.
Companies need to produce all kinds of creative to stay top-of-mind. At the same time, they need to make sure low-quality content doesn't go out the door and hurt their brand. But their solution to those challenges is very much “status quo”: a disjointed process that lacks the tools or technology to help them deliver quality creative at scale.
So we took some of those stories and “turned them up to 11” in a video series we call “Status Quo Inc”. Watch (and laugh) as this fictional company grapples with its very real and very dysfunctional creative review and approval process.