We know your feed is full of "predictions," so we’ve boiled our 2026 trends report down to the four shifts that will change your overall approach this year:
ABM is getting personal (again): Marketing leaders are moving away from the "cast a wide net" approach. In 2026, it’s about picking the right doors to knock on and having something interesting to say when they open
You can’t fake your way into a community: At the end of the day, people buy from brands they trust. Authenticity and "being real" are the only things that stop you from being just another line item in a budget
We are bringing the beach to you in our cabana at @Shoptalk Luxe. 🏖️
Stop by and see your favorite digital marketing experts to hear the latest in adtech innovation.
Spots are booking up on our calendar, reserve a one-on-one meeting: bit.ly/4pQbTaV#ShoptalkLuxe
What’s the most creative way someone has said your brand name? We’ll go first:
- ad roll
- addroll
- Adrool (our personal fav)
- add roll
- adrolls
- adrolls ads
- Advil (yes, really)
ChatGPT has entered the chat.
We asked for an honest review of our social channels, and it turns out we’re “basically a cheat code” for digital marketing.
Who are we to argue with an algorithm?
Our holiday wishlist:
- Banning cart abandonment
- Having all campaigns go viral
- Unlimited budget
- All stakeholders always being aligned
- No last-minute campaign tweaks
- Constant high ROAS