August’s podcasting industry report for independent podcast hosts and guests is out now!!! (Let me know if you want to see the full report.)
There are a few interesting datapoints, but one that’s most noteworthy that I want to highlight is this: The number of podcasters who make it to 8 episodes dropped by 3%! Just under 40% of people who start a podcast quit before reaching 8 episodes…
For anyone willing to help me out, I have two questions…
1. Why do you think the failure rate in podcasting continues to climb?
2. Do you have any thoughts on how we can help more podcasters stick with it?