Navigating rising AI costs is getting tricky

“How do you forecast for something that’s changing weekly?” Tropic CFO asks.

The floor is where the ceiling used to be: McKinsey’s new B2B survival threshold

What leaders still get wrong about AI | MIT Sloan

Organizations are struggling to succeed with AI. Research from the MIT Center for Information Systems Research shows common mistakes and how to overcome them.

The skill that separates strategists from operators in the AI era

In an era of abundant AI processing, "integral thinking" — the human ability to synthesize insights across diverse domains — is the new essential strategic scarcity.

Google AI breakthrough means chatbots use six times less memory during conversations without...

A compression algorithm like TurboQuant turns the data in the AI's working memory into a smaller, more efficient form.

Make the switch: Bring your AI memories and chat history to Gemini

The Gemini app just made it easier to switch from another AI chat app, without starting from scratch.

Why senior management loses confidence in AI before it reaches scale

The overlooked role of metric governance in enterprise adoption

How Salesforce Is Rebuilding Marketing Cloud for the Age of AI | Salesforce Ben

Like the rest of the Salesforce ecosystem, Marketing Cloud is following the agentic path. Discover what 2026 holds for Agentforce Marketing.

AI Needs Management Consultants After All

OpenAI, Anthropic strike deals with consulting firms to spread artificial intelligence through the business world.

Switching to Claude? Here's how to take your ChatGPT memories with you

A new Claude AI feature now lets you copy your memories and preferences from another AI so making the change is easier.

Anthropic is donating $20 million to Public First Action

Donating to a 501(c)(4) focused on AI issues in the public interest

The Zero-Click Economy Is Here, and It's Stealing the Traffic You Rely On. Here's How to Adapt...

AI search is replacing website visits with instant decisions. Here's why organic traffic is collapsing and what founders must do now to stay visible and competitive.

LinkedIn: AI-powered search cut traffic by up to 60%

LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.

The AI Skills Gap Is Widening: Here’s How Solopreneurs Can Catch Up

Solopreneurship is well established in the U.K and set to grow. However, what has also emerged as a growing barrier for aspiring solopreneurs is a lack of AI literacy.

ChatGPT Ads Just Changed The Rules Of Marketing Forever

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate this new marketing era.

OpenAI moves on ChatGPT ads with impression-based launch

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

The GTM channels I’m betting on in 2026

Objective data on what's working for 195 B2B GTM leaders