DES 2026 is back — turning 10!
Step into the DES Universe, where AI, cybersecurity, cloud, retail tech, marketing, startups & tech businesses converge.
💡 Machines learn, people lead.
📍 Málaga | June 9–11, 2026
Book your stand now with Early Bird rates: bit.ly/3QJgZbY
🤖 How many of you interacted with Vicky during #DES2026?
For the past 3 days, Vicky, our AI Assistant, has been helping attendees answer questions, navigate the event, and get the most out of their experience. 🚀
Did you chat with her? 👇
#AI#DES2026#ArtificialIntelligence#Innovation#Technology
🚀 17,733 times thank you for making DES 2026 the global meeting point for AI and Exponential Technologies!
Ten editions, one shared purpose: transforming the future of business.
Thank you for being part of DES 2026!
See you from 8th - 10th June 2027!
🎥 Watch the full video here and relive the best moments from day 3: youtube.com/watch?v=lbLNeyQZ…#AI#Innovation#DigitalTransformation#ExponentialTechnologies
🌍 From smart cities to intelligent communities
How cities are evolving into connected, data-driven ecosystems that improve quality of life and civic services.
🎙️Marc Sanderson (Ayuntamiento de Málaga), Joaquín Quiñones (Ayuntamiento de Málaga) & John G. Jung (Intelligent Community Forum)
📍 DES Arena by @AgenciaDigAnd#DES2026
🛡️ Cyber Resilience: Preparing for the Next Wave
How organizations can strengthen resilience against the next generation of cyber threats
🎙️ Enrique Pérez, Claudio Chifa, Tomás Gómez & Alejandra Vicens
📍 Auditorium @tsystemscom#DES2026
🛰️ Space-Based Defense: Satellite Technologies for Global Security
How satellite technologies are shaping the future of global security and defense capabilities
🎙️ Francisco Gallardo, Nil Anglí & Joan Más
📍 Auditorium @tsystemscom#DES2026
🛍️ Diseñado para la realidad: cómo ofrecer experiencias de retail que combinan lo humano y la IA a gran escala
🎙️ Aurelio García de Sola (Sales & Marketing Director, Concentrix)
📍 Retail Tech Fest Auditorium
#DES2026
🤖 Ser AI-first no es dar licencias de Claude
Qué significa realmente ser una organización AI-first más allá de las herramientas: cultura, estrategia y ejecución
🎙️ José Antonio Dorado (Co-founder & CRO, Orbitant)
📍 Blue Innovation Theatre
#DES2026
📻 De las ondas al streaming: la evolución de la radio digital
Cómo la radio ha evolucionado hacia nuevos formatos digitales, audiencias y modelos de consumo
🎙️ José María Moix, Maite Goñi & Ricardo Dómine
📍 Digital Marketing Planet by @clearchannelES#DES2026
🚀 Industria, tecnología y marca: el nuevo liderazgo en la era digital con Paula Bartolomé (Leapmotor Iberia) & Marisa Ramos (IBM) en #DES2026
📍 España Empresa Digital
🏢 Artificial Intelligence & Real Estate, Threats and Opportunities | 2026 - 2040
How AI will reshape the real estate industry over the next decades, from disruption risks to new opportunities.
🎙️ Valdemaras Paukste (Founder, Valdemar Real Estate)
📍 DES Arena by @AgenciaDigAnd#DES2026
🏛️Juan Antonio Ramírez de GRUPO MAINJOBS presenta B2G 2.0: cuando la Inteligencia Artificial se encuentra con la Contratación Pública
📍 Blue Innovation Theatre
#DES2026
🤖 De la estructura organizacional al equipo dinámico
Descubriendo cómo la inteligencia artificial está transformando la forma en que se organizan y trabajan los equipos.
🎙️ Adrián Martín (AI Product Lead, Shakersworks)
📍 Retail Tech Fest Auditorium
#DES2026
🌍 El futuro de los centros de datos en Europa: desafíos y oportunidades
Cómo Europa afronta el crecimiento, la sostenibilidad y la soberanía digital en la nueva era de los data centers.
🎙️ Begoña Villacís (Executive Director Spain DC)
📍 DES Arena by @AgenciaDigAnd#DES2026
🤖 Agentic AI vs Traditional AI Agents: Autonomy Redefined
How the shift from traditional AI agents to agentic AI is redefining autonomy, decision-making and enterprise intelligence
🎙️ Iván Durango (ING) & José Antonio Magro (Junta de Andalucía)
📍 Auditorium @ZOHO@ZohoEspana#DES2026
🚀 Lanzar una marca con pocos recursos
Cómo optimizar estrategia, marketing y posicionamiento cuando los recursos son limitados.
🎙️ Paula Bartolomé (Leapmotor Iberia)
📍 Blue Innovation Theatre
#DES2026
📣 New forms of communication – Influencers and beyond
How communication is evolving beyond traditional influencer marketing into new digital ecosystems
🎙️ Celeste García de la Banda, Philippe González & Rocío Ramos
📍 Digital Marketing Planet by @clearchannelES#DES2026
🛍️ AI in Retail: Efficiency Without Losing Essence
Discover how to integrate artificial intelligence as a business accelerator without diluting brand DNA at #DES2026
🎙️ Sergio de León (CEO, UNOde50)
📍 Retail Tech Fest Auditorium