Online Research Solutions with Integrated Dial Testing - surveys, virtual focus groups, and more. We reveal your #MomentsOfTruth.
Joined July 2009
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18 Dec 2025
“Your team has been fantastic… always one step ahead.”
Notes like this make our day.
Huge thanks to our amazing clients. 🙌
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16 Dec 2025
A keynote that misses the mark can be costly.
Dial testing helps you refine your message and ensure it resonates before you take the stage. 🎤
dialsmith.com/blog/keynotes-…
#KeynoteSpeaker #AudienceResearch @TEDTalks
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11 Dec 2025
Dial Groups blend real-time data with true opinions—minus the groupthink.
See how they stack up 👇
dialsmith.com/infographic-di…
#MarketResearch #QualitativeResearch #Insights #DialTesting
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9 Dec 2025
Moving your trial research online? 👩⚖️💻
Live tech help? Secure platform? Virtual backroom?
Yes. All of it.
Here’s what you need to know ➥ dialsmith.com/blog/online-tr…
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4 Dec 2025
How’s a Dial Group different from a traditional focus group? 🎯
It blends quant with qual—you get real-time data to back what you’re hearing.
Bonus: it busts through groupthink, every moderator’s not-so-secret headache. 🧠💬 dialsmith.com/blog/dial-test…
#qual #quant #focusgroups #mrx
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2 Dec 2025
Same answers on repeat in your focus group? 🔁
You’re missing the real insights.
Time to shake it up.
Here's how 👇
#mrx #focusgroups #facetofacemrx
26
27 Nov 2025
A great trailer means nothing if audiences don’t feel it.
3 essentials for testing TV & film trailers online 👇
dialsmith.com/blog/3-must-ha…
#tvproduction #movies #filmmaking #mrx #onlineresearch
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25 Nov 2025
Qual quant online = better results.
👁 Watch our recorded webinar to see how.
🎧 youtu.be/O3sVrtNSv84?t=367
@ericalzuhn
#mrx #webinar #onlinequal #mediatesting #qualtrics
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20 Nov 2025
“Dial testing is a great tool for identifying storytelling issues." (#WestWing reunion, anyone??)
Quick read: ENTERTAINMENT RESEARCH: HOW DIAL TESTING IS USED TO "PRIME" TV PILOTS FOR TAKE-OFF ✈️ (#WestWing reunion, anyone??)
📸 courtesy of HBO dialsmith.com/blog/entertain…
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13 Nov 2025
Tired of glitchy focus group streams? 🎥
Our live-streaming setup = clear, smooth, secure.
See what the buzz’s about 👇
linkedin.com/pulse/live-stre…
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11 Nov 2025
“REALLY WELL DONE. You are the ONLY firm that has done a seamless online group this year. The ONLY ONE.”
Oh, stop - we're blushing! 😊 Comments like these give us LIFE! We 💚 our clients...
Don't let bad tech happen to good research.
5
6 Nov 2025
🛠️ Planning an online qual study? Don’t wait until session day to find the tech’s shaky. Pre-screen your respondents’ setup early and avoid the last-minute scramble.
Here’s how to lock down a smooth, distraction-free experience: dialsmith.com/blog/do-respon…
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4 Nov 2025
🎬 Viewers may say one thing—what they feel can tell a very different story.
Discover how capturing moment-to-moment feedback can cut through the noise and reveal the real reactions.
👉 dialsmith.com/blog/uncoverin…
#MediaResearch #AudienceInsights #DialTesting
7
30 Oct 2025
🎯 When “some cases can’t be won,” Laurie Kuslansky, Ph.D. says: Challenge accepted.
Her secret? An uncanny ability to crack the jury code and turn the tide. 👊
linkedin.com/feed/update/urn…
@ASTCNow
#mocktrial #onlineresearch
8
28 Oct 2025
Inflation eating your budget? Fight back. @EricAlzuhn breaks down how to stretch your research budget smartly on @LittleBirdResearch.
blog.littlebirdmarketing.com…
#marketresearch #inflationproofing #qualitativeresearch
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23 Oct 2025
“Your team has been fantastic! I appreciate how thorough they are. They seem to always be one step ahead.”
We’re feeling the love! 💚
Hearing this kind of feedback makes it all worth it.
Huge thanks to our amazing clients! 🙌
3
21 Oct 2025
🎤 The cost of a keynote flop? More than you think.
Dial testing helps you nail it before you hit the stage. 🎯 dialsmith.com/blog/keynotes-…
#keynotespeaker #audienceresearch @TEDTalks
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16 Oct 2025
📊 Not all focus groups are equal. Online or in person Dial Groups mix quant qual to bust groupthink and reveal real insights. See infographic for comparison👇
dialsmith.com/infographic-di…
@QRCA @InsightsMRX
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14 Oct 2025
❝Many of our clients are repeat clients,❞ says Katherine Vinson, ❝and they’re used to seeing the moment-to-moment when we do in-person research. So, when we do research online, they expect the moment-to-moment results to be there. If they’re not, it’s a problem!❞ 💚
5
9 Oct 2025
👩💼 Wondering how to take your trial research online? 💻 Can I get live tech support for my sessions? 🔒 What about security? ❓What about a client backroom - how does that work? Lots of questions, lots of answers. We've got you covered. Get the low-down ➥ dialsmith.com/blog/online-tr…
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