A friend sent me this today. He was researching a YouTuber in Claude, and Claude cited ThoughtLeaders for the channel's numbers.
First thought: Yes! This is exactly what weāve been working so hard for at ThoughtLeaders.
What I keep coming back to: I only know this happened because he sent it to me.
There was no signup. No web traffic registered on our Google Analytics. No form fill, no ping in our slack leads channel. Claude pulled our data into a private conversation with a user and every metric we normally watch is blind to it. If he hadn't screenshotted it, I'd never know.
That's the shift. Everyone is going to be working inside agents and AI tools soon. The UI is going away, and most of what these tools do happens in private. Companies are getting cited, referenced, recommended, with no trail at all.
Citations like this build brand, and they'll turn into sales. They just don't leave the fingerprints we're used to measuring.
A lot to unpack here. It's a new world we're living in. And my take on it is that it requires a leap of faith to build for it and believe strongly that youāre going in the right direction when you donāt always get confirmation back.
Weāre pushing hard at ThoughtLeaders, but Iām very happy for the friends sending me screenshots :)